# Hearty Airline Logo Makeovers The New Southwest Airlines Logo Lets You Feel the Love By Rahul Kalvapalle | Published 2014-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-airlines-logo References: [fastcodesign](http://www.fastcodesign.com/3035470/fast-feed/southwest-airlines-unveils-a-new-logo?partner=rss) & [heart.swamedia](http://heart.swamedia.com/news/index.html) The new [Southwest Airlines](https://www.trendhunter.com/trends/getaways-by-southwest) logo is all about spreading the love, which is welcome at a time when flying has become more of a chore rather than the novel experience it once was. When Southwest Airlines was founded in 1971, its logo was a red heart emblazoned on a set of pilots' wings. This logo paid homage to the airline's home airport of Dallas Love Field. However in 1998, the airline replaced the old-school logo with something more modern and corporate, an all-caps Helvetiva wordmark saying only 'Southwest', occasionally accompanied with an illustration of a flying Southwest jet. Now however, the heart is back and it's looking better than before. The new Southwest Airlines logo consists of a chubby-looking heart comprising blue, red and orange stripes. Southwest Airlines' logos have certainly evolved over the years, and this one is the best one yet. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Airline Logo Evolution:** Opportunity for airline companies to refresh their logos and incorporate symbols that represent their values or brand identity. - **Emotional Branding:** Opportunity for companies to use emotions and positive associations in their logos to create a stronger connection with customers. - **Nostalgia Marketing:** Opportunity for companies to tap into nostalgia by reintroducing old logos and designs with a modern twist. ### Where This Applies - **Airline:** The airline industry can explore logo redesigns to better reflect their brand values and improve customer perception. - **Design/marketing:** The design and marketing industry can assist companies in creating logos that evoke emotions and establish a strong brand identity. - **Fashion/apparel:** The fashion and apparel industry can leverage nostalgia marketing by incorporating vintage-inspired logos and designs in their products. ## Related on Trend Hunter - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Convenience-Focused Vacation Bundles](https://www.trendhunter.com/trends/getaways-by-southwest.md) - [Striped Leisure Airplane Liveries](https://www.trendhunter.com/trends/condor.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md)