# Colorfully Creative Crosswalks This Initiative Transforms Crosswalks on London's Southwark Street By David Ingram | Published 2015-09-28 | Updated 2015-10-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/southwark-street References: [psfk](http://www.psfk.com/2015/09/artistic-crosswalks-in-london-public-space-better-bankside.html) & [betterbankside](http://www.betterbankside.co.uk/buf/colourful-crossings) This open call by business improvement district Better Bankside challenges artists, designers and curators to creatively transform crosswalks located on London, England's Southwark Street. The 'Colourful Crossings' project was created in collaboration with [Future Streets Incubator](https://www.trendhunter.com/trends/recess-2) and Avenue of Art, and was commissioned to both improve and challenge how everyday city infrastructure is perceived and interacted with by the public. Located in the London borough of Bankside, these creative SouthWark Street crosswalks include colorful pattern work, optical illusions and striking graphic designs. Perhaps most engaging is an interactive piece by artist and designer Adam Frank. His piece for the 'Colourful Crossings' initiative is a simple spotlight illuminating the street, but with a clever interactive twist. Equipped with motion sensors, anytime anyone passing by enters the light, a clapping and celebrating audience recording starts to play. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Creative Crosswalks:** Opportunities for artists and designers to transform crosswalks and enhance the urban landscape. - **Interactive Street Art:** Incorporating technology and motion sensors into street art to create interactive experiences for passersby. - **Perception of City Infrastructure:** Challenging traditional views of urban infrastructure by using color, patterns, and graphic designs on crosswalks. ### Industries Being Reshaped - **Public Art:** The public art industry can explore new opportunities for incorporating innovative designs into urban spaces. - **Smart Cities:** The smart cities industry can develop technology-driven solutions to create interactive urban environments. - **Urban Planning:** Urban planning professionals have the opportunity to reimagine the use of crosswalks and transform them into engaging spaces. ## Related on Trend Hunter - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Community-Inspired Colorful Substations](https://www.trendhunter.com/trends/brent-cross-town.md) - [Playfully Branded Crosswalks](https://www.trendhunter.com/trends/oreo-walks.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Urban Soundscape Installations](https://www.trendhunter.com/trends/moment-installation.md) - [Color-In Commuter Tunnels](https://www.trendhunter.com/trends/masterpeace-painting.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Colorful Aerial Installations](https://www.trendhunter.com/trends/clean-power-campaign.md) - [Post-Pandemic Art Installations](https://www.trendhunter.com/trends/lakwena-maciver.md)