# Minimalist Scandinavian Timepieces The South-Lane Urbaner Collection Displays Modern Versatility By Jana Pijak | Published 2013-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/southlane References: [walltowatch](http://www.walltowatch.com/view/26742/South-Lane:%20Minimalist%20Scandinavian%20Designs%20That%20Stand%20Out) & [south-lane](http://south-lane.com/collections/urbaner-collection/) The South-Lane 'Urbaner' collection is designed with the modern fashion lover in mind. These chic and contemporary timepieces take inspiration from an aesthetic of [Scandinavian minimalism](https://www.trendhunter.com/trends/nudient-luggage-collection) that is making a popular comeback in the worlds of architecture as well as industrial and fashion design . Displayed in a palette of vivid color hues and subtle stripe accents, this [modern collection of wearable watches](https://www.trendhunter.com/trends/anatom-models) allows loyal South-Lane fans to interchange the label's accessories according to their mood. Thanks to its [clean and minimalist aesthetic](https://www.trendhunter.com/trends/a1-slate), the 'Urbaner' watch collection from South-Lane embraces simplicity and a 'less is more' motto. These pieces are easy to wear and are a great unisex accessory that is sure to enhance a wardrobe of both formal and casual attire. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Scandinavian Minimalism:** Inspiration from Scandinavian minimalism is driving a comeback in architecture, industrial design, and fashion. - **Interchangeable Accessories:** The trend of interchangeable accessories allows customers to customize their timepieces according to their mood. - **Less Is More Aesthetic:** The 'Urbaner' watch collection embraces a minimalist aesthetic and the 'less is more' motto. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the minimalist trend by offering Scandinavian-inspired designs and interchangeable accessories. - **Architecture:** The architecture industry can benefit from the resurgence of Scandinavian minimalism by incorporating clean and simple designs. - **Industrial Design:** The industrial design sector can leverage the minimalist trend to create sleek and functional products. ## Related on Trend Hunter - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Ultra-Minimalist Collaboration Timepieces](https://www.trendhunter.com/trends/braun-paul-smith-bn0279.md) - [Icelandic Nature-Inspired Watches](https://www.trendhunter.com/trends/linkone.md) - [Playful Watch Ranges](https://www.trendhunter.com/trends/swatch-essentials.md) - [Limited Minimal Lifestyle Items](https://www.trendhunter.com/trends/essential-goods.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md)