# Approachable Meat Merchandizing Southern Pastures Lamb Packaging Has a Pleasant Masking Component By Amelia Roblin | Published 2013-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southern-pastures-lamb-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/11/southern-pastures.html) & [fluid.au](http://fluid.com.au/Packaging) Sure, many people prefer to see the color and detail of the [meat products](https://www.trendhunter.com/trends/animal-welfare-transparency) that they're about to buy, but not everyone is comfortable with that sight. Southern Pastures lamb packaging caters to those who like to keep a little mystery surrounding their steak and their mutton, but it would also appeal to through-and-through carnivores. The [clear plastic wrapping](https://www.trendhunter.com/trends/amcor-cleartite-40) of the shoulder and leg roasts has been enhanced with opaque colorful portions that cover about half of the product in [neon green or bright orange](https://www.trendhunter.com/trends/fruit-bliss). This treatment would certainly make the edibles stand out from the other competing items at the grocery store. Additionally, the Fluid studio opted for a more "provincial" identity with casual chalkboard-style text that's extremely approachable. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Opaque Meat Packaging:** Using colorful opaque portions on meat packaging to add a fun and approachable component - **Provincial Identity Branding:** Using casual chalkboard-style text and provincial identity in branding to create a more approachable presence in the meat industry - **Innovative Meat Merchandizing:** Exploring new ways to make meat products competitive through innovative packaging ### Industries Being Reshaped - **Meat Industry:** Exploring new packaging options and branding in the meat industry - **Grocery Industry:** Utilizing new approaches to meat packaging to compete with other grocery store products - **Design Industry:** Creating innovative packaging solutions for the meat industry that incorporate fun and approachable branding ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Colored Packaging Papers](https://www.trendhunter.com/trends/meat-saver-paper.md) - [Freshness-Enhancing Lamb Packaging](https://www.trendhunter.com/trends/sainsburys-2.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Semi-Transparent Potato Packaging](https://www.trendhunter.com/trends/tasteful-selections.md) - [Collagen-Boosted Meat Sticks](https://www.trendhunter.com/trends/singing-pastures.md)