# Honeyed Chicken Sandwiches Wawa is Bringing the Heat with a New Southern Honey Hot Chicken Hoagie By Katherine Pendrill | Published 2020-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southern-honey-hot-chicken-hoagie References: [fastfoodpost](https://www.fastfoodpost.com/wawa-puts-together-new-southern-honey-hot-chicken-hoagie/) This spring, [Wawa](https://www.trendhunter.com/trends/wawas-new-spicy-crispy-chicken-sandwich) is bringing the heat with the debut of a new Southern Honey Hot Chicken Hoagie. A little bit sweet and a little bit spicy, this new sandwich is anything but boring. The new Southern Honey Hot Chicken Hoagie starts with a few [crispy chicken strips](https://www.trendhunter.com/trends/hot-honey-spicy-chicken-strips), topped with pickles, your choice of cheese, and drizzled with a [spicy hot honey sauce](https://www.trendhunter.com/trends/hot-honey-sauce). The whole thing is served on a freshly baked hoagie roll, which helps to tamper down some of the spice. Of course, you can also enjoy the sandwich without cheese on a Wheat Roll if you prefer. Available on a Classic, Junior, or Shorti Roll, the new sandwich is available now at participating Wawa locations for a limited time. Image Credit: *Wawa.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Sweet Flavor Combinations:** The popularity of the Southern Honey Hot Chicken Hoagie illustrates the demand for innovative and unexpected flavor combinations that blend spicy and sweet elements. - **Customizable Sandwich Options:** The option to choose your cheese and roll type in the Southern Honey Hot Chicken Hoagie highlights the trend towards customizable sandwich options that cater to individual preferences. - **Limited Time Offerings:** The release of the new sandwich for a limited time demonstrates the trend of creating exclusivity and urgency around new menu items, driving customer excitement and increased sales. ### Industries Being Reshaped - **Fast Food Restaurants:** Fast food restaurants can capitalize on the trend of spicy sweet flavor combinations by creating innovative menu items that offer a unique twist on traditional offerings, attracting adventurous food enthusiasts. - **Sandwich Shops:** Sandwich shops can take advantage of the trend towards customizable options by providing a wide range of ingredients and bread choices, allowing customers to create their ideal sandwich experience. - **QSR Chains:** QSR chains can leverage the trend of limited time offerings to drive customer excitement and create buzz around new menu launches, boosting overall sales and brand engagement. ## Related on Trend Hunter - [Nashville-Spiced Chicken Sandwiches](https://www.trendhunter.com/trends/wawas-new-spicy-crispy-chicken-sandwich.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md) - [Spiced Honey QSR Sandwiches](https://www.trendhunter.com/trends/wendys-hot-honey-chicken.md) - [Sweet Heat Chicken Sandwiches](https://www.trendhunter.com/trends/hot-honey-chicken-cheese-steak.md) - [Sweet Heat Sandwich Sauces](https://www.trendhunter.com/trends/subway-hot-honey-sauce.md) - [Habanero-Infused Chicken Meals](https://www.trendhunter.com/trends/hot-honey-chicken-sandwich.md) - [Honeyed Chicken Filet Sandwiches](https://www.trendhunter.com/trends/new-hot-honey-chicken-sandwich.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/honey-sriracha-chicken-sandwich.md) - [Grab-and-Go Waffle Sandwiches](https://www.trendhunter.com/trends/spicy-chicken-wafflewich.md)