# Artisanal Crafted Tequilas Southern Glazer Expands Distribution Deal with El Tequileño By Niko Pajkovic | Published 2022-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southern-glazer References: [bevnet](https://www.bevnet.com/spirits/2022/southern-glazers-wine-spirits-announces-national-distribution-agreement-with-el-tequileno) & [businesswire](https://www.businesswire.com/news/home/20220725005014/en/Southern-Glazer%E2%80%99s-Wine-Spirits-Announces-National-Distribution-Agreement-with-El-Tequile%C3%B1o)  [Southern Glazer’s](https://www.trendhunter.com/trends/latin-gin) Wine & Spirits, a leading American distributor of beverage alcohol, has announced that it will be expanding its agreement with El Tequileño, a tequila brand that has seen significant growth in the United States so far in 2022. Founded over 60 years ago, El Tequileño has a global reputation for producing [premium tequilas](https://www.trendhunter.com/trends/escasa-tequila) that are of high-quality thanks to the label's [artisanal production approach](https://www.trendhunter.com/trends/dobel-tahona-tequila-blanco). The key to the brand's success is that it exclusively harvested Blue Agave from the Los Altos de Jalisco region in Mexico. “With Southern Glazer’s expertise, industry-leading Proof® platform, and centers of excellence in eCommerce, business intelligence, and multicultural marketing behind the brand, we are confident we can drive significant growth for the brand across our national network," said Mark Chaplin, Senior Vice President, Sales & Marketing, Southern Glazer’s. Image Credit: Southern Glazer's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 45% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Premium Tequila:** Opportunity for craft tequila distilleries to expand their partnership with leading distributors and capture premium market share with their artisanal production techniques. - **Artisanal Beverage:** Opportunity for beverage brands to capitalize on the trend towards artisanal production by emphasizing their unique crafting processes, ingredients, and quality. - **Cultural Marketing:** Opportunity for marketing agencies to focus on creating customized campaigns targeting diverse cultures for brands that offer products or services that appeal to specific groups. ### Industries Being Reshaped - **Tequila Distilleries:** Tequila distilleries have an opportunity to expand their product offerings and strengthen sales by leveraging their unique artisanal production techniques to create premium tequilas for the growing consumer market. - **Alcoholic Beverage Distributors:** Alcoholic beverage distributors have an opportunity to broaden their product portfolio and grow their businesses by partnering with craft distilleries to cater to the premium beverage market's differentiated tastes and preferences. - **Marketing Agencies:** Marketing agencies can capitalize on the opportunity to develop multicultural marketing campaigns that leverage the diverse cultural appeal of craft beverage brands, targeting specific customer groups and niches for maximum growth. ## Related on Trend Hunter - [Mexican Tequila Expansions](https://www.trendhunter.com/trends/gran-centenario-cristalino.md) - [North American Tequila Expansions](https://www.trendhunter.com/trends/wildfire-advisory.md) - [Family-Farmed Mexican Tequilas](https://www.trendhunter.com/trends/el-texano-tequila.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Rapidly Expanding Tequilla Brands](https://www.trendhunter.com/trends/alma-del-jaguar.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Rare Still Strength Tequilas](https://www.trendhunter.com/trends/still-strength-blanco.md) - [Premium Organic Tequilas](https://www.trendhunter.com/trends/organic-tequila.md)