# Chic Geek Editorials The A Perfect Guide 'Southern District' Photoshoot is Nerdy By Jordy E | Published 2012-12-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/southern-district References: [mode.newslicious.net](http://www.mode.newslicious.net/2012/12/southern-district-alla-kostromichova-by.html) & [fashionmagazinestore](http://www.fashionmagazinestore.com/a-perfect-guide-magazine.html) The A Perfect Guide 'Southern District' editorial brandishes a geek-chic look via its pairings of [rounded vintage glasses](https://www.trendhunter.com/trends/xena-glasses) and deep red lipstick. It is here that model Alla Kostromichova channels a 1970s classroom with her straightened locks and thick eyebrows. Stylist Toby Grimditch paired deep green ties with loose plaid overcoats, kilts and [heavy knits](https://www.trendhunter.com/trends/arty-knitwear). As these pieces are warm and easy to layer, Southern District comes across as quite practical despite the nerdy undertones and notes of [vintage fashion](https://www.trendhunter.com/trends/vintageinspired-jewelry). Photographer Stefan Zchernitz took Kostromichova both outdoors and indoors, all the while capturing her before muted grey, white and black backdrops. The serious tones come from Kostromichova's blank expression, prompting viewers to focus on the A Perfect Guide's ensembles above all else. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Geek-chic Fashion:** Opportunity for fashion brands to incorporate vintage fashion with modern technology accessories. - **Vintage-inspired Attire:** Opportunity for vintage fashion industry to target younger demographic by incorporating modern twist. - **Layered Winter Fashion:** Opportunity for winter clothing brands to design pieces that are both warm and fashionable. ### Who This Affects Most - **Fashion Industry:** Opportunity for fashion brands to create geek-chic clothing that combines vintage fashion with modern technology accessories. - **Vintage Fashion Industry:** Opportunity for vintage fashion industry to modernize by incorporating technology accessories and targeting younger demographic. - **Winter Clothing Industry:** Opportunity for winter clothing brands to create layered pieces that combine practicality with fashion. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)