# Americana-Themed Fleece Jackets South2 West8 Introduced Four New Fleece Jacket Designs for FW19 By Amy Duong | Published 2019-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/south2 References: [hypebeast](https://hypebeast.com/2019/9/south2-west8-channels-americana-in-latest-jacquard-fleece-jackets) & [nepenthes.shop-pro.jp](https://nepenthes.shop-pro.jp/?pid=145183438) The colder weather is upon us and to prepare for the dropping temperature, South2 West8 unveiled a set of [fleece jackets](https://www.trendhunter.com/trends/uniqlo-and-needles). There are four designs in total, boasting an aesthetic that references [Americana](https://www.trendhunter.com/trends/origin-stories-americana) themes. The South2 West8 label is an extension of streetwear imprint [Nepenthes](https://www.trendhunter.com/trends/needles-for-nepenthes) and the brand mainly highlights a focus of outdoor activities and hunting. The four colorways include the options of black and white, red, brown, and navy blue. The overall silhouette is relaxed and loosely fitted with a series of fleece textiles across the design. One of the standout pieces is the monochromatic iteration with geometric shapes and animal prints as well. It also features intricate trinal patterns as a nod to the traditional Navajo print heritage. Image Credit: Nepenthes ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Americana-inspired Fashion:** There is an opportunity for fashion companies to embrace Americana-inspired designs and incorporate traditional motifs, like Navajo prints, into their collections. - **Fleece Jackets:** There is an opportunity for companies to innovate with new fleece technologies and create more sustainable and eco-friendly materials for the production of fleece jackets. - **Outdoor Fashion:** There is an opportunity for fashion companies to cater to the growing market of outdoor enthusiasts by creating functional and stylish clothing for activities such as hiking, camping, and hunting. ### Industries Being Reshaped - **Fashion:** Fashion companies can explore Americana-inspired designs and innovative fleece technologies to keep up with changing consumer preferences. - **Textile Manufacturing:** The textile manufacturing industry can explore new materials and production methods for creating more sustainable and eco-friendly fleece materials. - **Outdoor Gear:** The outdoor gear industry can collaborate with fashion companies to create functional and stylish clothing for outdoor activities that incorporate fleece technologies. ## Related on Trend Hunter - [Layering-Friendly Fleece Jackets](https://www.trendhunter.com/trends/hybrid-fleece-jacket.md) - [Fall Fleece Apparel](https://www.trendhunter.com/trends/fall-fleece-collection.md) - [Collaborative Fleece Collection](https://www.trendhunter.com/trends/uniqlo-and-needles.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Heritage Outdoor Capsule](https://www.trendhunter.com/trends/the-north-face-japan-x-sashiko-gals1.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)