# Record-Smashing Snow Trucks The South Pole Expedition Vehicle Will Reach the Pole in Record Time By Michael Hines | Published 2011-08-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/south-pole-expedition-vehicle References: [yankodesign](http://www.yankodesign.com/2011/08/22/record-breaking-polar-vehicle/) & [iannisbettdesign](http://www.iannisbettdesign.com/) Designer Ian Nisbett is attempting to smash the Guinness World Record for the fastest overland trip to the South Pole with his [South Pole Expedition Vehicle](https://www.trendhunter.com/trends/flying-racing-car). The South Pole Expedition Vehicle is a highly modified pickup truck designed to provide a safe and comfortable ride to the South Pole. The current record for an overland trip to the South Pole stands at 2 days, 21 hours and 21 minutes. The South Pole Expedition Vehicle hopes to better that time with its 4L 6cyl engine with 320 BHP. The truck has a slew of modifications on it, including bigger tires, tougher suspension and a crush-proof cabin. Perhaps the most interesting feature of this truck is that it [runs off bio-fuel](https://www.trendhunter.com/trends/birds-eye-shipping-trucks). This ensures that the team's trip south will be as green as possible. The British television program Top Gear already proved that driving to the North Pole was possible, so I am excited to see how Nisbett does going south. You can check out the video here to get an up close look at the South Pole Expedition Vehicle. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Arctic Exploration Vehicles:** Manufacturers could provide more innovative and eco-friendly options for arctic exploration vehicles. - **Bio-fuel Technology:** Bio-fuel could be further developed for more efficient and environmentally-friendly transportation. - **Extreme Weather Survival Gear:** There's an opportunity for innovative and durable equipment to enhance safety in harsh weather conditions. ### Industries Being Reshaped - **Automotive Manufacturing:** Automotive manufacturers could invest in the development of eco-friendly vehicles for extreme conditions. - **Renewable Energy:** Bio-fuels and other renewable energy sources could be invested in for transportation and other applications. - **Adventure and Expedition Equipment:** Manufacturers of outdoor and expedition gear could develop more durable and efficient products for extreme weather conditions. ## Related on Trend Hunter - [Arctic Edition Electric Vehicles](https://www.trendhunter.com/trends/nissan-ariya-pole-expedition-ev.md) - [Formidable Off-Road Explorers](https://www.trendhunter.com/trends/krug-expedition.md) - [Off-Grid Exploration Trucks](https://www.trendhunter.com/trends/bedrock-xt2.md) - [Tactical Expedition Overlanding Trucks](https://www.trendhunter.com/trends/expedition-camper.md) - [Sustainable Arctic Tours](https://www.trendhunter.com/trends/sustainable-arctic-tours.md) - [Extreme Terrain Truck Designs](https://www.trendhunter.com/trends/arctic-trucks-toyota-land-cruiser-250-at37.md) - [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md) - [Extreme Performance Overlanding Vehicles](https://www.trendhunter.com/trends/hennessey-mammoth-1000-trx-overland-edition.md) - [Overlanding Side-by-Side Vehicles](https://www.trendhunter.com/trends/polaris-xpedition.md)