# Ethereal Italian Photoshoots This Dreamy Editorial Celebrates Summer and the South of Italy By Charlotte Joyce Kidd | Published 2015-10-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/south-of-italy References: [highsnobiety](http://www.highsnobiety.com/2015/10/13/roberto-brundo-sophia-italy/) & [robertobrundo](http://robertobrundo.com/) In a photoshoot that is both hazily ethereal and grippingly provocative, photographer Roberto Brundo captures model Sophia in the South of Italy. The pair explored the South of Italy with a Mamiya 645 1000s medium format, a Contax G2, a sense of adventure and an eye for beauty. They sought out architecturally fascinating abandoned villas, natural, dreamy sunlight and the surreally beautiful beaches that the South of Italy is known for. The resulting series of images is as notable for its captivating Mediterranean moments as it is for the elegant styling, which is perfectly suited to the climate and landscapes of the shoot. Exponential advances in camera technology, as well as the popularization of social media avenues for self-publishing like Instagram and Flickr, have allowed young photographers and models to stage their own shoots, providing the world of fashion photography with fresh and unique perspectives. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Photography:** Advancements in camera technology and the rise of self-publishing platforms like Instagram and Flickr have empowered young photographers to create unique and immersive photoshoots. - **Abandoned Aesthetic:** Photographers are seeking out architecturally fascinating abandoned locations as backdrops for their photoshoots, creating a captivating and haunting visual aesthetic. - **Climate-adapted Styling:** Fashion photographers are focusing on creating stylish looks that are perfectly suited to the climate and landscapes of the shoot location, enhancing the overall visual narrative. ### Sectors Adopting This - **Photography:** The photography industry can capitalize on the demand for experiential and unique photoshoots by offering specialized equipment and services catering to this trend. - **Fashion:** Fashion brands and designers can embrace the abandoned aesthetic trend by incorporating it into their advertising campaigns and editorials, creating a captivating and intriguing visual narrative. - **Tourism:** The tourism industry in the South of Italy can leverage the popularity of ethereal photoshoots to attract travelers interested in experiencing the dreamy landscapes and abandoned locations captured in these shoots. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md)