# Revitalizing Hangover Cures 'Morning Recovery' is Based on a South Korean Hangover Cure By Mary Van Puymbroeck | Published 2017-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/south-korean-hangover-cure References: [mashable](http://mashable.com/2017/07/06/morning-remedy-indiegogo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#oakBsoV1uZqV) & [morningrecoverydrink](https://www.morningrecoverydrink.com/) Former [Tesla](https://www.trendhunter.com/trends/tesla-balance-bike) product developer Sisun Lee has launched a South Korean hangover cure in the United States on Indiegogo. South Koreans are known for their "work hard, play hard' mentality." As a culture that strives for success but loves to unwind, South Korea has mastered the hangover cure. According to Lee, "Because Korean drinking culture is so severe and intense, this thing came to market way before everyone else and there's just been a lot of innovation around it." 'Morning Recovery' is a hangover cure based on traditional [South Korean remedies](https://www.trendhunter.com/trends/kimchi-shot) that is now being launched in North America. The main ingredient in Morning Recovery is Dihydromyricetin (DHM), an extract from Japanese raisin trees. Users take the subtly sweet shot before they go to sleep and wake up feeling refreshed the next day thanks to this South Korean hangover cure. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 22% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hangover Cures Revitalized:** Traditional hangover cures, such as the South Korean remedies used in Morning Recovery, are being launched in new markets with renewed interest. - **Innovative Use of Natural Ingredients:** Companies are beginning to explore the use of natural ingredients, such as the DHM extract from Japanese raisin trees, in hangover cures. - **Cultural-specific Products Going Global:** Products based on culturally-specific knowledge and practices, such as South Korean hangover cures, are being launched in new markets with success. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of revitalizing hangover cures by exploring new ingredients and launching innovative products. - **Wellness:** The wellness industry can take advantage of the trend of using natural ingredients in hangover cures to create new products that appeal to consumers looking for healthier options. - **Travel and Tourism:** The travel and tourism industry can leverage the trend of cultural-specific products going global by offering tourists unique experiences that reflect the local culture, such as South Korean hangover cure remedies. ## Related on Trend Hunter - [Pouched Recovery Tonics](https://www.trendhunter.com/trends/seoul-tonic.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Juicy Anti-Hangover Pouches](https://www.trendhunter.com/trends/prepear.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Rapid Rehydration Packets](https://www.trendhunter.com/trends/hydralyte-plus-liver-support.md) - [Vitamin-Replenishing Patches](https://www.trendhunter.com/trends/onmi-hangover-relief.md) - [Pear-Powered Anti-Hangover Drinks](https://www.trendhunter.com/trends/nashi-pear-juice.md)