# South Korean Beauty Flagships TonyMoly's New York Store Gives Americans Access to Asian Cosmetics By Jana Pijak | Published 2016-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/south-korean-beauty References: [nytimes](http://www.nytimes.com/2015/07/23/fashion/tonymoly-brings-korean-beauty-to-new-york.html?_r=1) & [etonymoly](http://www.etonymoly.com/microsite/201609/index.html) [TonyMoly](https://www.trendhunter.com/trends/tonymoly) is a South Korean beauty brand known for its whimsical packaging and high quality product range. While it is a household name in Asia, the brand is fairly new to North America and its recently opened New York flagship aims to up its exposure. After being available at lifestyle retailers like [Urban Outfitters](https://www.trendhunter.com/trends/futurewise), TonyMoly's products are now accessible under one roof in a boutique space that caters to the brand's Millennial target demographic. Offering everything from banana-infused peeling creams to character-inspired lip gloss tubes, this [flagship beauty boutique](https://www.trendhunter.com/trends/charlotte-tilbury-flagship) pairs color-coded and eye-catching packaging with meticulously organized in-store displays. In addition to responding to its experiential retail spaces and branding, TonyMoly's loyal consumers are sure to appreciate the brand's affordable pricing which will appeal to those seeking quality skincare and makeup that fits budgetary restrictions. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Packaging:** Exploring innovative packaging designs that appeal to consumers' visual senses and create a unique brand identity. - **Experiential Retail:** Creating immersive retail spaces that engage customers and provide interactive experiences to enhance brand loyalty. - **Affordable Quality:** Developing cost-effective skincare and makeup products that maintain high quality standards and meet the budgetary restrictions of consumers. ### Sectors Adopting This - **Beauty:** Opportunities for beauty brands to incorporate playful and visually appealing packaging designs to attract consumers and differentiate themselves in the market. - **Retail:** Incorporating experiential elements in brick-and-mortar stores to create unique shopping experiences that drive customer engagement and loyalty. - **Cosmetics:** Meeting the demand for affordable yet high-quality skincare and makeup products by offering budget-friendly options without compromising on performance and efficacy. ## Related on Trend Hunter - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Contemporary Asian Cosmetics Retailers](https://www.trendhunter.com/trends/sukoshi.md) - [Playful Plush Skin Products](https://www.trendhunter.com/trends/tonymoly.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Viral K-Beauty Pop-Ups](https://www.trendhunter.com/trends/city-of-glow-popup.md) - [Korean-American Beauty Expansions](https://www.trendhunter.com/trends/then-i-met-you-1.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md)