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# Cheesy Brazilian Pizzas
This Domino's South Korea Pizza Celebrates the World Cup and Brazil

By Laura McQuarrie | Published 2014-06-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/south-korea-pizza
References: [brandeating](http://www.brandeating.com/2014/06/news-dominos-south-korea-offers-brazilian-bbq-cheese-roll-pizza-for-world-cup.html) & [dominos.co.kr](http://www.dominos.co.kr)

There's a new kind of pizza being served up at [Domino's](https://www.trendhunter.com/trends/happy-new-year-dumplings-pizza) South Korea Pizza called the Churrasco Cheese Roll Pizza. The unusual pizza is being offered as part of a promotion for the World Cup, which pays tribute to Brazil as the host country of this year's games.

The pizza features a number of Brazilian-inspired elements, including a crust made up of pao de queijo cheese buns and an overall theme of flavors from a Brazilian barbecue. The pizza is topped with bacon, sun-dried tomatoes, onions, green peppers, mushrooms, mango habanero sauce and of course, loads of cheese sauce and [mozzarella](https://www.trendhunter.com/trends/cheese-xplosion).

The World Cup Domino's pizza is priced at about $28 for a medium size and $33 for a large.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 28% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: South America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Brazilian-inspired Pizzas:** Opportunity for pizza chains to offer unique and culturally-focused pizza flavors to appeal to diverse customer preferences.
- **World Cup-themed Promotions:** Chance for businesses to tap into the excitement of major sporting events by offering limited-time products and experiences.
- **Creative Pizza Crusts:** Potential for pizza makers to experiment with unconventional crust ingredients to create innovative and memorable dining experiences.

### Where This Applies

- **Fast Food Chains:** Fast food chains can leverage global events to launch special menu items and engage customers with unique flavors.
- **Sports Merchandise:** Opportunity for sports merchandise companies to partner with food chains to offer limited-edition, sports-themed food products during major sporting events.
- **Food and Beverage:** Food and beverage companies can explore collaborations to create unique and culturally diverse food products that celebrate global events like the World Cup.

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