# Beach-Themed Youth Sneakers Nike's South Beach Air Max 90 Colorway is Unique and Fashion-Forward By Madison Mackay | Published 2018-05-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/south-beach-air-max References: [hypekids](https://hypekids.com/2018/4/nike-south-beach-air-max-90-huarache-toddlers-kids-where-to-buy) & [kicksusa](https://www.kicksusa.com/catalog/product/view/id/190066?=1&gclid=EAIaIQobChMIiYqElprW2gIVDRgMCh1SJQ5UEAQYEiABEgKJ2fD_BwE) Athletic wear company [Nike](https://www.trendhunter.com/trends/aqua-swoosh) released various versions of the new South Beach [Air Max 90](https://www.trendhunter.com/trends/air-max-90-1) colorway, just for babies, toddlers and kids. The colorway was added to the brand's famous Air Max 90 series, with comfortable padding and a supportive sole. Each pair from the new collection has an easy pull handle at the back, allowing children a simple way to take them off an put them on. Using a white base shade and pops of teal and pink bright blue, the sneakers are a fun new take on summer style. Nike's new South Beach Air Max 90 sneakers are only being sold in sizes for kids, offering a bold and fashion-forward style that has an exclusive feeling. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Baby and Kids Sneaker Fashion:** The release of Nike's South Beach Air Max 90 colorway for babies, toddlers, and kids indicates a growing trend in fashionable athletic wear for young children. - **Easy-to-wear Sneakers for Children:** The addition of an easy pull handle at the back of each pair from the new collection highlights the trend towards convenient and user-friendly footwear options for kids. - **Colorful Summer Sneaker Styles:** The use of a white base shade, along with pops of teal, pink, and bright blue, showcases the trend of vibrant and playful sneaker designs for the summer season. ### Industries Being Reshaped - **Children's Fashion:** The release of trendy and fashionable sneakers for babies, toddlers, and kids highlights the disruptive innovation opportunities in the children's fashion industry. - **Athletic Wear:** The incorporation of comfortable padding and a supportive sole in the South Beach Air Max 90 colorway underscores the potential for disruptive innovation in the athletic wear industry, specifically for children. - **Footwear Manufacturing:** The introduction of an easy pull handle as a feature in children's sneakers presents opportunities for disruptive innovation in the footwear manufacturing industry, targeting the needs of young consumers. ## Related on Trend Hunter - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Aqua-Tonal Textural Skate Sneakers](https://www.trendhunter.com/trends/day-one-sneaker.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md)