# Latino Coffee Branding These Coffee Bags Spotlight the Origins of South American Coffee By Laura McQuarrie | Published 2016-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/south-american-coffee References: [behance.net](https://www.behance.net/gallery/34856531/Mayorga-Coffee-Packaging) This conceptual graphic design project by Rachel Avallone imagines a packaging design for South American coffee that comes from a [certified Hispanic business](https://www.trendhunter.com/trends/latinaowned-food-brand). In order to showcase [nine different types of coffee beans](https://www.trendhunter.com/trends/happy-products) that come from different countries in Central and South America, a packaging system was created to emphasize the origins of each product. Visually, this is communicated on the front of each bag of coffee with a simple black and white graphic that shows the silhouettes of each region and a colored circle to tie products to locations like [Columbia and Peru](https://www.trendhunter.com/trends/coffee-project-new-york). As well as appealing to a consumer's desire to know more about a product's origins, this prideful coffee packaging satisfies by noting farmers are paid a better rate than fair trade wages. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Origin-focused Packaging:** Exploring packaging designs that emphasize the origins of products, like South American coffee, can captivate consumers and create a unique selling point. - **Visual Storytelling:** Incorporating visual elements, such as silhouettes and colored circles, to represent different regions, can enhance the storytelling aspect of product packaging and engage consumers. - **Empowered Farmer Narrative:** Highlighting that farmers are paid a better rate than fair trade wages can position a brand as socially responsible and appeal to consumers seeking ethically sourced products. ### Who This Affects Most - **Graphic Design:** The concept of origin-focused packaging opens opportunities for graphic designers to create visually compelling and informative designs that differentiate products. - **Coffee Production:** The incorporation of origin-focused packaging can help coffee producers highlight the unique origins of their beans, appealing to consumers' interest in diverse coffee flavors. - **Ethical Consumer Goods:** Using packaging that promotes the empowerment of farmers and fair wages can attract consumers focused on supporting socially responsible and ethically sourced products. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Latin American-Inspired QSR Merch](https://www.trendhunter.com/trends/latest-starbucks-merch.md) - [South American Coffee Blends](https://www.trendhunter.com/trends/south-american-coffee-blend.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md)