# South African Streetwear Campaigns The Latest Eytys Campaign Captures Johannesburg Style Portraits By Jana Pijak | Published 2016-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/south-african-streetwear References: [fuckingyoung.es](http://fuckingyoung.es/eytys-springsummer-2016-campaign/) & [eytys](http://www.eytys.com/) The Eytys Spring/Summer 2016 campaign is shot on the streets of Johannesburg and is an exploration of the South African streetwear scene. Lensed by South Africa native and film maker Kristin-Lee Moolman, this [ad campaign](https://www.trendhunter.com/trends/on-your-own-time) boasts images of local steet style influencers and creative talents. Collaborating with stylist Gabrielle Kannemyer, photographer Kristin-Lee Moolman captures candid South African streetwear portraits that embody the spirit of Johannesburg's busy urban center. Despite of its economical and political roadblocks, the city is continuing to evolve and expand with the help of creatives who wish to transform its image. These South African creatives and influencers are the stars of Eytys' latest campaign, a series that captures [authentic city imagery](https://www.trendhunter.com/trends/asos-inspired-by) and forward-thinking fashions. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Streetwear Scene:** Opportunity for brands to tap into the growing streetwear scene in South Africa and collaborate with local influencers and creative talents. - **Urban Center Evolution:** Opportunity to support the evolving and expanding urban center of Johannesburg through creative initiatives that transform its image and drive economic growth. - **Authentic City Imagery:** Opportunity for fashion brands to capture and showcase authentic city imagery that resonates with consumers and promotes a sense of cultural identity. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the South African streetwear scene and collaborate with local influencers to expand their market reach and increase brand authenticity. - **Creative Services:** Creative agencies and photographers can capitalize on the demand for authentic city imagery by providing services to capture and showcase the spirit of urban centers like Johannesburg. - **Urban Development:** Opportunity for urban development projects and initiatives to leverage the creative talents and influencer network in Johannesburg to drive positive transformation and economic growth. ## Related on Trend Hunter - [AI-Generated Shopping Campaigns](https://www.trendhunter.com/trends/shopping-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md)