# Fashionable Airline Interiors Priestmangoode Opts for an Upgrade for South African Airlines By Jamie Danielle Munro | Published 2014-03-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/south-african-airlines References: [designboom](http://www.designboom.com/design/priestmangoode-south-african-airways-interior-cabin-03-17-2014/) & [priestmangoode](http://www.priestmangoode.com/) Those thinking about [flying with South African Airways](https://www.trendhunter.com/trends/delta-cabin-interiors) can now ride in style thanks to Priestmangoode. The designers opted for a traditional look in the new interiors of the narrow, 320 passengers aircrafts, with [luxe leather seating](https://www.trendhunter.com/trends/aria-suite) and a hint at traditional craftsmanship. It's not often that one flies on such a fashionable aircraft, as "fashionable" is not the first word that comes to mind when thinking about the inside of a plane. However, Priestmangoode breaks down these notions and demonstrates that it is possible to provide a fashion-forward aesthetic for certain airlines. The goal for the redesign is to encourage more people to fly with South African Airways, now that the interiors have been upgraded with a little extra comfort. Photo Credits: [designboom](http://www.designboom.com/design/priestmangoode-south-african-airways-interior-cabin-03-17-2014/), [priestmangoode](http://www.priestmangoode.com/) ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Fashionable Airline Interiors:** Opportunity to disrupt the airline industry by providing fashion-forward aesthetics and upgraded comfort for passengers. - **Traditional Craftsmanship:** Opportunity to bring traditional craftsmanship into the airline industry, adding a touch of luxury to aircraft interiors. - **Increased Passenger Satisfaction:** Opportunity to improve customer satisfaction and encourage more people to fly with upgraded airline interiors. ### Industries Being Reshaped - **Aerospace:** Opportunity to innovate and disrupt the aerospace industry by creating fashionable, comfortable, and luxurious aircraft interiors. - **Design:** Opportunity for designers to work on the interior designing of airline cabins, incorporating traditional craftsmanship and fashion-forward aesthetics. - **Travel and Tourism:** Opportunity for the travel and tourism industry to enhance passenger experiences by offering stylish and upgraded airline interiors. ## Related on Trend Hunter - [Designer Airline Pajamas](https://www.trendhunter.com/trends/jacquemus-pajamas.md) - [3D-Knit Airplane Seat Designs](https://www.trendhunter.com/trends/aircraft-seat-concept.md) - [Airline Safety Equipment Accessories](https://www.trendhunter.com/trends/upcycled-life-vests.md) - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Newly Optimized Airbuses](https://www.trendhunter.com/trends/newly-optimized-airbus.md) - [Artist-Designed Airline Loungewear](https://www.trendhunter.com/trends/lufthansa-allegris-first-class-loungewear.md) - [Accessible Train Interior Designs](https://www.trendhunter.com/trends/proteus-rail-interior-system.md)