# Webcam Music Videos "Tone of Everyday" by the Sours Features Fan Clips By Bartosz Rozycki | Published 2009-07-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sours-tone-of-everyday References: [buzzfeed](http://www.buzzfeed.com/lindseyweber/webcam-music-video-ru) The Japanese band Sours asked their fans to upload [webcam videos](https://www.trendhunter.com/trends/tew01) with the goal to combine those to one kick ass music video. The Sours prove that nowadays, you don't need expensive video equipment to create a cool music video. In most cases it is enough if you have a good idea which reflects a specific mood or even combines the needs of your fans. "Tone of Everyday" by the Sours features synchronized moves from real [fan webcams](https://www.trendhunter.com/trends/folksee) across the world and, in addition to letting them star in the video, gives the fans the feeling of being part of one great community. You see? To create a great music video, you just have to have a great idea. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **User-generated Content:** Using fan-generated webcam videos for music videos highlights the power of user-generated content in the entertainment industry. - **Community Engagement:** Incorporating fan webcams in music videos creates a sense of community and fosters a stronger connection between artists and their audience. - **Low-cost Production:** The use of webcam videos for music videos demonstrates that creativity and a unique concept can overcome the need for expensive video equipment in the entertainment industry. ### Where This Applies - **Music:** The music industry can leverage user-generated content and community engagement to enhance fan experiences and create more personal connections with artists. - **Entertainment:** The entertainment industry as a whole can explore low-cost production methods to create engaging content and reach wider audiences. - **Technology:** The technology industry can innovate and develop tools or platforms that facilitate user-generated content collaboration for the creation of music videos and other forms of media. ## Related on Trend Hunter - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Street Performer Livestream Cameras](https://www.trendhunter.com/trends/suburb-street-performance-recorder.md) - [Hybrid Camera Headphones](https://www.trendhunter.com/trends/musiccam.md) - [Collaborative Music Queues](https://www.trendhunter.com/trends/songup.md) - [Real-Time Music Collaboration](https://www.trendhunter.com/trends/jammin.md) - [Emotive Song Campaigns](https://www.trendhunter.com/trends/sos-songs-mental-unimed.md) - [Functional Webcam Concepts](https://www.trendhunter.com/trends/tew01.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md)