# Artisanal Bread Smash Burgers The Jack in the Box Sourdough Smashed Jack Elevates a Classic By Michael Hemsworth | Published 2024-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sourdough-smashed-jack References: [qsrmagazine](https://www.qsrmagazine.com/news/jack-in-the-box-introduces-sourdough-smashed-jack/) & [jackinthebox](https://www.jackinthebox.com)  The [Jack in the Box Sourdough Smashed Jack](https://www.trendhunter.com/trends/big-smashed-jack-burger) has been announced on the heels of the original Smashed Jack burger that was recently launched as an elevated take on the rustic sandwich variety. The sandwich boasts a [smashed-style patty](https://www.trendhunter.com/trends/smashed-burgers) along with American cheese, grilled onions, pickles and Jack's Boss Sauce, which is all served on the brand's signature toasted sourdough bread it first introduced in 1991. The sandwich thus has a satisfying taste and texture, and is expected to be a must-try amongst the many consumers who praised the original Smashed Jack as one of the best burgers in the [QSR industry](https://www.trendhunter.com/trends/big-hac-sandwich). Chief Marketing Officer Ryan Ostrom commented on the Jack in the Box Sourdough Smashed Jack saying, "We’re excited to incorporate our Smashed Jack patty with our famous sourdough bread. If the last year has taught us anything, it’s that our customers love the smash patty we created and are hungry for a new way to try it. The new Sourdough Smashed Jack is another testament to the dedication our culinary team has to product development and innovation, and finding the perfect balance of flavors. When the Classic Smashed Jack sold out so quickly last year, we knew we had a new fan-favorite on our hands — turns out, we were right." Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 26% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Smashed Patties:** Smashed-style patties offer a unique, crispy taste experience that appeals to modern culinary adventurers. - **Artisanal Bread Integration:** Utilizing artisanal bread varieties like sourdough enhances the premium feel and taste of fast food offerings. - **Flavor Layering:** Combining multiple flavorful elements such as grilled onions and special sauces creates a rich and memorable dining experience. ### Who This Affects Most - **Quick-service Restaurants:** QSRs can significantly benefit from introducing gourmet ingredients to standard menu items to elevate customer perception. - **Artisan Bread Production:** The growing popularity of premium fast-food sandwiches drives a surging demand for specialized bread from artisan bakeries. - **Food Product Development:** Innovation in food product development, particularly in balancing distinct flavors, is key to creating best-selling items in competitive markets. ## Related on Trend Hunter - [Sauce-Covered Smash Burgers](https://www.trendhunter.com/trends/smashed-jack.md) - [Indulgent Oversized Smash Burgers](https://www.trendhunter.com/trends/big-smashed-jack-burger.md) - [Smashed Patty Burger Upgrades](https://www.trendhunter.com/trends/buttery-smashed-jack-burgers.md) - [Double Sourdough Bun Burgers](https://www.trendhunter.com/trends/double-bacon-sourdough-jack.md) - [Sourdough Breakfast Sandwiches](https://www.trendhunter.com/trends/sourdough-scrambler.md) - [Low-Cost Grilled Cheese Sandwiches](https://www.trendhunter.com/trends/sourdough-grilled-cheese.md) - [Low-Cost Burger Week Promotions](https://www.trendhunter.com/trends/smashed-jack-burger.md) - [Smoky Double Cheeseburgers](https://www.trendhunter.com/trends/smoke-show-cheeseburgers.md) - [Toasted Sourdough Chicken Sandwiches](https://www.trendhunter.com/trends/deluxe-grilled-chicken-sandwich.md)