# Sourdough Breakfast Sandwiches The Jack in the Box Sourdough Scrambler Comes with Bacon or Sausage By Michael Hemsworth | Published 2024-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sourdough-scrambler References: [brandeating](https://www.brandeating.com/2024/04/jack-in-the-box-tests-new-sourdough-scrambler.html) & [jackinthebox](https://www.jackinthebox.com)  The [Jack in the Box Sourdough](https://www.trendhunter.com/trends/double-bacon-sourdough-jack) Scrambler is an [artisan-inspired menu item](https://www.trendhunter.com/trends/jasons-sourdough-toasties) arriving at participating locations in Las Vegas that promises to provide a flavorful experience for avid or amateur fans of the brand alike. The sandwich starts off with toasted sourdough bread that's topped with scrambled eggs, American cheese and your choice of hickory-smoked bacon or a sausage patty. The menu item offers an elevated take on the quintessential [QSR](https://www.trendhunter.com/trends/breakfast-jack-wraps) breakfast sandwich and comes in response to changing consumer preferences for higher quality fare at competitive prices. The Jack in the Box Sourdough Scrambler is priced at $2.99 and can also be ordered as part of a combo meal with a hash brown patty and a coffee for $5.59. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 34% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisan-inspired QSR Offerings:** Elevating fast food menus with artisanal elements can attract consumers seeking gourmet experiences at affordable prices. - **Gourmet Breakfast Innovations:** Introducing high-quality ingredients like sourdough bread and hickory-smoked bacon redefines the standard breakfast sandwich for quick-service restaurants. - **Customizable Menu Items:** Offering options to choose between bacon or sausage allows consumers to tailor meals to their preferences, enhancing customer satisfaction. ### Industries Being Reshaped - **Quick-service Restaurants:** Incorporating gourmet-inspired dishes can help QSR chains differentiate themselves in a competitive market. - **Artisanal Food Products:** Demand for high-quality, artisan-inspired menu items continues to grow among fast food patrons. - **Breakfast Food Market:** The expanding breakfast segment in the food industry presents opportunities for innovation with elevated and customizable offerings. ## Related on Trend Hunter - [Double Sourdough Bun Burgers](https://www.trendhunter.com/trends/double-bacon-sourdough-jack.md) - [Artisanal Bread Smash Burgers](https://www.trendhunter.com/trends/sourdough-smashed-jack.md) - [Low-Cost Grilled Cheese Sandwiches](https://www.trendhunter.com/trends/sourdough-grilled-cheese.md) - [Double Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/double-bacon-breakfast-sandwich.md) - [All-in-One QSR Breakfast Wraps](https://www.trendhunter.com/trends/breakfast-jack-wraps.md) - [Bodega-Style Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-cheese-bagel-breakfast-sandwich.md) - [Sausage Stuffed Breakfast Tacos](https://www.trendhunter.com/trends/breakfast-taco-made-with-jimmy-dean-sausage.md) - [Toasted Sourdough Chicken Sandwiches](https://www.trendhunter.com/trends/deluxe-grilled-chicken-sandwich.md) - [Triple Meat Croissant Sandwiches](https://www.trendhunter.com/trends/meat-lovers-croissant.md)