# Artisan-Style QSR Sandwiches The Burger King Sourdough Chicken Club is Made with 100% White Meat By Michael Hemsworth | Published 2018-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sourdough-chicken-club References: [grubgrade](http://www.grubgrade.com/2018/05/new-sourdough-chicken-club-from-burger-king/) & [bk](https://www.bk.com) The [Burger King](https://www.trendhunter.com/trends/honey-mustard-bk-royal-crispy) Sourdough Chicken Club has been announced hot off the heels of the Sourdough King sandwich as a new menu item that offers consumers an artisan take on its classic varieties. The sandwich consists of 100% white meat chicken that has been seasoned and breaded before being paired with smoked bacon, cheese, lettuce, tomatoes and mayo. As the name denotes, the sandwich is made with a premium sourdough bun that is only available from participating locations for a limited time. The Burger King Sourdough Chicken Club identifies how [QSR](https://www.trendhunter.com/trends/pesto-chicken-club-sandwich) brands are responding to consumer preferences for higher quality menu items that have an artisanal flair. The sandwich is being promoted as part of the [King's Meal Deal](https://www.trendhunter.com/trends/hawaiian-spicy-chicken) menu to further incite interest from consumers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal QSR:** The Burger King Sourdough Chicken Club highlights the trend of quick service restaurants (QSRs) offering higher quality, artisan-style menu items. - **Premium Ingredients:** The use of 100% white meat chicken, smoked bacon, and sourdough bun in the sandwich demonstrates the trend of QSRs incorporating premium ingredients into their offerings. - **Limited-time Menu Items:** The availability of the Sourdough Chicken Club for a limited time taps into the trend of QSRs introducing exclusive, time-limited menu items to create excitement and drive sales. ### Where This Applies - **Quick Service Restaurants:** QSRs have an opportunity to cater to the growing demand for artisanal and premium menu options, as showcased by Burger King with the Sourdough Chicken Club. - **Fast Food Chains:** Fast food chains can explore the inclusion of limited-time, specialty sandwiches made with premium ingredients to attract and engage consumers, following the example of Burger King's Sourdough Chicken Club. - **Fast Casual Dining:** The trend of artisanal QSR sandwiches presents an opportunity for fast casual dining establishments to differentiate themselves by offering similar high-quality menu items with a quick-service model. ## Related on Trend Hunter - [Pesto-Topped Chicken Burgers](https://www.trendhunter.com/trends/pesto-chicken-club-sandwich.md) - [Toasted Sourdough Chicken Sandwiches](https://www.trendhunter.com/trends/deluxe-grilled-chicken-sandwich.md) - [Artisan-Style QSR Club Sandwiches](https://www.trendhunter.com/trends/jalapeo-ranch-club-chicken-sandwich.md) - [Sourdough Burger Sandwiches](https://www.trendhunter.com/trends/roy-rogers.md) - [Honey Mustard Chicken Sandwiches](https://www.trendhunter.com/trends/honey-mustard-bk-royal-crispy.md) - [Peppery Chicken Sandwiches](https://www.trendhunter.com/trends/royal-crispy-chicken-sandwiches.md) - [Carolinian-Style BBQ Sandwiches](https://www.trendhunter.com/trends/carolina-bbq-original-chicken-sandwich.md) - [Artisanal Bread Smash Burgers](https://www.trendhunter.com/trends/sourdough-smashed-jack.md) - [Extra Crispy Chicken Sandwiches](https://www.trendhunter.com/trends/bk-royal-crispy-chicken-sandwiches.md)