# Sourdough-Scented Candles Bath & Body Works' Rooted Collection Has a Homemade Sourdough Candle By Laura McQuarrie | Published 2026-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sourdough-candle References: [bbwinc](https://www.bbwinc.com/media/stories/bath-body-works-launches-rooted-collection-featuring-a-homemade-sourdough-candle) & [bathandbodyworks](https://www.bathandbodyworks.com/p/homemade-sourdough-3-wick-candle-028028030)  Rooted is a new spring collection from Bath & Body Works and its themes of slow living, homesteading and food-fueled daily rituals inspired fresh releases like the Homemade Sourdough candle. Informed by the renewed popularity of home baking, this signature three-wick Bath & Body Works candle is scented with notes of [fresh-baked sourdough](https://www.trendhunter.com/trends/garlic-sourdough-bread), olive oil and whipped butter. A candle that smells of something fresh-baked is one of the simplest and most effective ways to transform a home, wrapping every room in the kind of coziness and comfort that feels almost edible. Taking cues from the bakery rather than the usual pies and cakes, [Bath & Body Works'](https://www.trendhunter.com/trends/bath-body-works-almond-croissant) Homemade Sourdough candle explores a different corner of the [gourmand category](https://www.trendhunter.com/trends/foodinspired-candle)—savory, yeasty, wheaty, oven-warm depth that feels familiar and sophisticated in equal measure. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 45% | Activity: 54% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Edible-scent Home Fragrances:** A rise in bakery-inspired and food-evocative scents is blurring boundaries between culinary experiences and ambient home products, creating demand for lifelike edible aroma formulations. - **Homesteading Lifestyle Aesthetics:** Consumers embracing slow-living and homesteading aesthetics are seeking products that evoke handcrafted rituals and rustic authenticity across home goods. - **Savory Gourmand Aromatics:** Brands are shifting from sweet dessert notes to savory, yeasty and umami-rich fragrance profiles that offer more sophisticated, food-adjacent olfactory narratives. ### Where This Applies - **Home Fragrance:** The category is poised for innovation in complex, bakery-accurate scent compounds and multi-sensory candle formats that simulate culinary warmth and freshness. - **Food and Beverage Brands:** Culinary companies could extend their IP into lifestyle products, leveraging signature scent profiles to deepen brand experiences beyond edible offerings. - **Hospitality and Lodging:** Boutique hotels and short-term rentals are increasingly interested in branded ambient scents that convey local food culture and enhance perceived coziness. ## Related on Trend Hunter - [Nordic Glass Rituals](https://www.trendhunter.com/trends/ljus-collection.md) - [Marshmallow Fragrance Collections](https://www.trendhunter.com/trends/peeps-x-bath-and-body-works.md) - [Low-Cost Home Scent Ranges](https://www.trendhunter.com/trends/dollar-general-true-living-air-care.md) - [Brazil-Inspired Cosmetic Ranges](https://www.trendhunter.com/trends/viva-brazil-and-dreaming-of-rio.md) - [Collaborative Tomato Candles](https://www.trendhunter.com/trends/tomato-supercandle.md) - [Book-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-and-reeses-book-club.md) - [Aromatic Springtime Home Products](https://www.trendhunter.com/trends/sojaco-spring-collection.md) - [Artfully Functional Lights](https://www.trendhunter.com/trends/chant.md) - [Princess-Inspired Personal Care Lines](https://www.trendhunter.com/trends/disney-princess-collection.md)