# Sourdough Baking Mixes Jesha's Classic Pancake & Waffle Mix is Made with Just Six Ingredients By Laura McQuarrie | Published 2023-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sourdough-baking-mix References: [specialtyfood](https://www.specialtyfood.com/news/article/seen-summer-fancy-food-show-day-3/) & [shopjeshas](https://www.shopjeshas.com/products/classic-pancake-waffle-mix?selling_plan=1038745769)  At the 2023 Summer Fancy Food Show, Jesha's showcased its Classic Pancake & Waffle Mix, a six-ingredient sourdough baking mix that's nutrient-dense and supportive of good gut health. This mix is made with fermented organic stone-griund whole wheat flour, sourdough starter, ancient grains and no sugar, and it makes stacks of fluffy, better-for-you pancakes and waffles for breakfasts, brunches and beyond. Fueled by simple, real food ingredients, this nutrient-packed [pancake and waffle mix](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix) is also low glycemic and rich in anti-inflammatory properties, making it suitable for a wide range of ingredient-conscious consumers. Baking mixes with built-in gut health benefits have gained popularity as consumers increasingly prioritize their digestive wellness without compromising on taste or convenience. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sourdough Baking Mixes:** Disruptive innovation opportunity: Develop baking mixes with added gut health benefits and nutrient-dense ingredients. - **Ingredient-conscious Consumers:** Disruptive innovation opportunity: Create products that cater to the growing demand for ingredient-conscious options, focusing on real food ingredients and low glycemic properties. - **Digestive Wellness Prioritization:** Disruptive innovation opportunity: Offer convenient and tasty products that support digestive wellness, promoting anti-inflammatory properties and good gut health. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative baking mixes that address specific dietary needs, such as gut health and ingredient-conscious preferences, within the food and beverage industry. - **Health and Wellness:** Disruptive innovation opportunity: Create products that contribute to digestive wellness and support overall health, tapping into the growing health and wellness industry. - **Convenience Foods:** Disruptive innovation opportunity: Introduce convenient baking mixes that provide nutritional benefits, meeting the demand for quick and easy meal solutions and snacks in the convenience foods sector. ## Related on Trend Hunter - [Regeneratively Farmed Pancake Mixes](https://www.trendhunter.com/trends/einkorn-pancake-and-waffle-mix.md) - [Prebiotic Pancake Mixes](https://www.trendhunter.com/trends/prebiotic-pancake-mixes.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Yogurt-Based Waffle Mixes](https://www.trendhunter.com/trends/heavenly-waffles.md) - [Healthy Organic Pancake Mixes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-mix.md) - [Fiber-Rich Baking Mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix.md) - [Limited Ingredient Pancake Mixes](https://www.trendhunter.com/trends/bobs-red-mill-pancake-waffle-mix.md) - [Nutritious Pancake Mixes](https://www.trendhunter.com/trends/nutritious-pancake-mix.md) - [Breakfast Baking Mixes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix.md)