# Sour Springtime Jellybeans The Sour Patch Kids Watermelon Jelly Beans are Arriving for Easter By Michael Hemsworth | Published 2021-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sour-patch-kids-watermelon-jelly-beans References: [foodbev](https://www.foodbev.com/news/mondelez-unveils-sour-patch-kids-watermelon-jelly-beans/) & [mondelezinternational](https://www.mondelezinternational.com) The [Sour Patch Kids](https://www.trendhunter.com/trends/sour-patch-kids-monster-heads) Watermelon Jelly Beans are a new product being launched by [Mondelēz International](https://www.trendhunter.com/trends/sour-patch-kids-watermelon) just in time for Easter to offer consumers with an alternative option to enjoy during the springtime holiday. The candies come in 13-ounce bags and features a soft texture that is perfectly chewy with an unexpected flavor experience to boot. This includes having a [sour watermelon flavor](https://www.trendhunter.com/trends/sour-patch-kids-watermelon-drinks) that will turn sweet, which calls to mind the brand's original sour candy. The Sour Patch Kids Watermelon Jelly Beans are priced at $3 per pack and also feature a pastel color scheme with beans in pink and light green colors. This makes them a distinctly seasonally appropriate option for consumers to pick up this spring. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Jellybean Flavors:** There is an opportunity to create more seasonal and holiday-themed jellybean flavors to keep up with demand for unique seasonal candy offerings - **Flavor-changing Candy:** Innovative flavor-changing candy has the potential to attract consumers who seek novelty and unique flavor experiences - **Plant-based Candy:** Developing plant-based jellybeans and other types of candy offers a new market opportunity for environmentally-conscious consumers seeking more sustainable confectionery options ### Where This Applies - **Confectionery Industry:** The confectionery industry can capitalize on the demand for unique and novel seasonal candy offerings by creating more seasonal and holiday-themed jellybean flavors - **Candy Retailers:** Candy retailers can leverage the popularity of novel flavor experiences to attract new customers who seek unique confectionery options - **Plant-based Food Industry:** The plant-based food industry can expand its market by developing more sustainable and plant-based candy options to satisfy consumer demand for environmentally-friendly confectionery products ## Related on Trend Hunter - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md) - [Sour Easter Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-sour-eggs.md) - [Easter-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-carrots.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Hybrid Easter Jelly Beans](https://www.trendhunter.com/trends/skittles-jelly-beans.md) - [Oversized Mismatched Halloween Candies](https://www.trendhunter.com/trends/sour-patch-kids-monster-heads.md) - [Lightly Sour Tropical Candies](https://www.trendhunter.com/trends/sour-patch-kids-fruits-tropical-mix.md) - [Lemonade-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-lemonade-fest.md) - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md)