# Candy-Inspired Gum Sour Patch Kids Stride Makes a Favorite Candy Long-Lasting By Nicole Ballantyne-Choo | Published 2013-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-patch-kids-stride References: [foodbeast](http://foodbeast.com/2013/12/16/first-theyre-sour-now-theyre-sour-patch-kid-flavored-gum/) & [brandeating](http://www.brandeating.com/2013/12/news-sour-patch-kids-branch-off-into-gum.html) The Sour Patch Kids Stride gum is perfect for anyone who always chose the [sour candy](https://www.trendhunter.com/trends/itsugar-retro-sours) as their must-have as an impulse buy at the grocery store. If you're someone who always gets super sad the moment you reach the bottom of the package and put the last [sugary sour treat](https://www.trendhunter.com/trends/sour-blobs1) in your mouth, you'll love the gum version. With Stride deciding to partner with the [Sour Patch Kids brand](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry), they've come up with an amazing food invention that allows you to chew the same Sour Patch Kid for as long as you like. For kids who think they'll have a hard time convincing their parents to buy the gum, Sour Patch Kids Stride is sugar-free, giving them no defense against the candy once January comes and it hits stores. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 59% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Candy-inspired Gum:** Creating long-lasting gum flavors inspired by popular candies opens up new possibilities for confectionery companies to tap into the chewing gum market. - **Flavor Partnerships:** Collaborating with popular candy brands to create gum flavors allows gum manufacturers to expand their product offerings and attract a wider consumer base. - **Sugar-free Alternatives:** Developing sugar-free versions of popular candies in the form of gum provides a healthier alternative for consumers without sacrificing taste or enjoyment. ### Who This Affects Most - **Confectionery:** The convergence of the candy and gum industries provides an opportunity for confectionery companies to innovate and introduce new gum products that cater to candy lovers. - **Food Manufacturing:** Food manufacturers can explore new partnerships and flavor combinations to create unique gum products that cater to the growing demand for candy-inspired flavors. - **Health and Wellness:** The development of sugar-free gum flavors inspired by popular candies meets the demand for healthier alternatives and provides an opportunity for the health and wellness industry to promote oral care. ## Related on Trend Hunter - [Strip-Style Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-strips.md) - [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md) - [Extra-Sour Gum Products](https://www.trendhunter.com/trends/mentos-sour-gum.md) - [Micro-Sized Sour Gummy Candies](https://www.trendhunter.com/trends/sour-patch-kids-bites.md) - [Carnival-Inspired Chewing Gums](https://www.trendhunter.com/trends/trident-vibes-cotton-candy.md) - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md) - [Lemonade-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-lemonade-fest.md) - [Extra-Sour Licorice-Like Candies](https://www.trendhunter.com/trends/koolaid-sour-belts.md)