# Beverage-Flavored Candy Products Sour Patch Kids Snapple Fruit Flavor Mix is Arriving This Month By Michael Hemsworth | Published 2024-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix References: [snackandbakery](https://www.snackandbakery.com/articles/111614-sour-patch-kids-launches-lto-snapple-fruit-flavor-mix) & [snackworks](https://www.snackworks.com/brands/sour-patch-kids/index.html)  The Sour Patch Kids Snapple Fruit Flavor Mix has been announced by [Mondelēz International](https://www.trendhunter.com/trends/mondelz-international-candies) as a new collaboration candy product created with the namesake beverage brand as the inspiration. The [candy mix features three flavors](https://www.trendhunter.com/trends/maynards-bassetts-classic-fruit-mix) inspired by Snapple's juice drinks including Kiwi Strawberry, Mango Madness and Fruit Punch. These flavors are great for enjoyment on their own, but could also be eaten together to create new taste experiences. The Sour Patch Kids Snapple Fruit Flavor Mix is hitting store shelves this month in time for the summer months at a variety of retailers in the US. The candy will come in 3.61-ounce and 8.02-ounce bags with a suggested price of $1.28 and $2.88, respectively. The product responds to the popularity of [co-branded foods](https://www.trendhunter.com/trends/snack-pack-dr-pepper-juicy-gels) as consumers respond positively to new yet familiar versions of their favorites treats. Image Credit: Sour Patch Kids ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 83% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Confectionery Products:** Collaborations between candy and beverage brands introduce a cross-category appeal that merges familiar flavors with new formats. - **Flavor Experiential Innovation:** Combining flavors from beloved beverages into candy form allows consumers to explore and enjoy unique taste mash-ups. - **Seasonal Flavor Launches:** Introducing limited-time, seasonally-relevant product variations can create excitement and drive purchase interest during key selling periods. ### Sectors Adopting This - **Confectionery:** The candy industry can leverage collaborations with beverage brands to offer novel tasting experiences that attract curious consumers. - **Beverages:** Beverage companies can expand their brand presence into new categories by partnering with snack brands to create innovative flavored products. - **Retail:** Retailers can benefit from stocking co-branded, seasonal products to draw in customers looking for unique and nostalgic flavor combinations. ## Related on Trend Hunter - [Lemonade-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-lemonade-fest.md) - [Lightly Sour Tropical Candies](https://www.trendhunter.com/trends/sour-patch-kids-fruits-tropical-mix.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Football-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-ids-mvp-top-picks-mix.md) - [Sour Candy Dirty Sodas](https://www.trendhunter.com/trends/sour-patch-kids-dirty-sodas.md) - [Summery Gummy Candy Collections](https://www.trendhunter.com/trends/mondelz-international-candies.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md) - [Strip-Style Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-strips.md) - [Autumnal Apple Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-apple-harvest.md)