# Sour Candy Gelatin Snacks Conagra Brands is Releasing Sour Patch Kids Snack Packs This Winter By Katherine Pendrill | Published 2020-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-patch-kids-snack-packs References: [delish](https://www.delish.com/food-news/a34679253/conagra-brands-snack-pack-sour-patch-kids-pudding/) If you're looking for a snack that no kid will turn down, look no further than the new Sour Patch Kids Snack Packs. This winter, [Conagra Brands](https://www.trendhunter.com/trends/new-frozen-meals) is bringing together two iconic brands: Sour Patch Kids and Snack Packs. The new Sour Patch Kids Snack Packs are giggly gelatin cups (similar to [Jell](https://www.trendhunter.com/trends/jell-o-1)-O) that taste just like Sour Patch Kids candy. The new gelatin cups will come in two different varieties, so you can choose between Redberry and Blue Raspberry. According to a PR rep, you can expect to see the new product rolling out at major retails and on [Amazon](https://www.trendhunter.com/trends/sow-good) this winter. Over the past few years, Conagra Brands has experimented with a wide variety of Snack Pack flavors, including Unicorn Magic, Mermaid Splashes, Dragon Treasure, and even Fanta. Image Credit: Conagra Brands ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Snack Pack Flavors:** Expanding the variety of Snack Pack flavors presents an opportunity for innovative and unique taste experiences. - **Branding Collaborations:** Teaming up with iconic candy brands like Sour Patch Kids opens doors for cross-promotion and increased market reach. - **Gelatin Snack Innovation:** Creating gelatin cups that mimic the flavors of popular candies brings a playful twist to the snack industry and appeals to consumers' nostalgia. ### Industries Being Reshaped - **Food Manufacturing:** Developing and producing snack pack flavors requires expertise in food manufacturing processes and flavor development. - **Confectionery:** Collaborating with candy brands like Sour Patch Kids allows for disruptive innovation opportunities in the confectionery industry. - **E-commerce:** Launching new product lines on platforms like Amazon opens up new distribution channels and expands market access for gelatin snack manufacturers. ## Related on Trend Hunter - [Sour Candy Squares](https://www.trendhunter.com/trends/jello-candy-squares.md) - [Lemonade-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-lemonade-fest.md) - [Lightly Sour Tropical Candies](https://www.trendhunter.com/trends/sour-patch-kids-fruits-tropical-mix.md) - [Sour Easter Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-sour-eggs.md) - [Sour Candy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-sour-patch-kids.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Strip-Style Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-strips.md) - [Holiday Sour Candies](https://www.trendhunter.com/trends/holiday-sour-candies.md) - [Football-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-ids-mvp-top-picks-mix.md)