# Fluorescent Gummy Candies Sour Patch Kids Glow Ups' Turmeric Extract Glows Under Blacklight By Laura McQuarrie | Published 2025-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-patch-kids-glow-ups References: [marketchameleon](https://marketchameleon.com/PressReleases/i/2057327/MDLZ/sour-patch-kids-introduces-glow-ups-the) & [sourpatchkids](https://sourpatchkids.com/)  Sour Patch Kids Glow Ups are a first-of-their-kind innovation, shaking up the candy aisle with the world's first gummy candy that glows under blacklight. As ever, these [chewy gummy candies](https://www.trendhunter.com/trends/sour-patch-kids-bites) are sour then sweet, but the experience of savoring the candies is made more exiting with a glowing edible confetti coating. These chewy candies get their [glowing properties from turmeric extract](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry), which is flavorless yet impactful under a blacklight. The Sour Patch Kids Strawberry-Watermelon Glow Ups go beyond flavor and experiment with a multi-sensory experience that captivates other senses. Thanks to their glow, these playful sour-then-sweet candies are ideal for movie nights and blacklight events. Sour Patch Kids created an exclusive augmented reality [Snapchat](https://www.trendhunter.com/trends/avolotto-lens) filter for those without a blacklight to help all fans experience the unique glow. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 90% | Activity: 95% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multi-sensory Food Experiences:** Integrating visual elements like glowing effects into food products enhances the sensory experience, creating a novel category of entertainment-focused edibles. - **Augmented Reality Marketing:** Brands are leveraging augmented reality filters to simulate unique product features, expanding customer engagement beyond traditional platforms. - **Turmeric in Novel Applications:** Using turmeric extract for non-traditional purposes like creating visual effects introduces new opportunities for culinary innovation. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry is being revolutionized by multi-sensory innovations that create immersive consumer experiences beyond traditional taste profiles. - **Entertainment and Event Planning:** Gummy candies with glowing properties open new avenues for event planners aiming to provide unique, interactive experiences for attendees. - **Augmented Reality Solutions:** The augmented reality sector finds new applications in consumer goods marketing, enhancing brand interaction without physical changes to the product. ## Related on Trend Hunter - [Glowing Gummy Candies](https://www.trendhunter.com/trends/strawberry-watermelon-glow-ups.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Galentine’s Day Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-candy.md) - [Sour Easter Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-sour-eggs.md) - [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md) - [Gooey Sour Gummy Dips](https://www.trendhunter.com/trends/goodunkers.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Oversized Mismatched Halloween Candies](https://www.trendhunter.com/trends/sour-patch-kids-monster-heads.md)