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# Mouth-Cooling Sour Candies
Sour Patch Kids Freeze Delivers an Unexpected Cooling Sensation

By Katherine Pendrill | Published 2018-05-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sour-patch-kids-freeze
References: [delish](https://www.delish.com/food-news/a20631278/sour-patch-kids-freeze/) & [instagram](https://www.instagram.com/p/Biacu4xHxaf/?taken-by=junkfoodmom)

Just in time for summer, eagle-eyed consumers have begun spotting a cool new candy on store shelves: Sour Patch Kids Freeze. Just like the [new Sour Patch popsicles](https://www.trendhunter.com/trends/goodpop-x-smartsweets) and ice cream, the icy candies combine sweet and sour flavors with a fresh, cooling sensation.

Sour Patch Kids Freeze is a new candy that has been spotted on the shelves of stores such as CVS and Target. The candies come in a lemonade variety mix with blue raspberry, strawberry, cherry lime, and lemon flavors. But beyond the [sour taste](https://www.trendhunter.com/trends/face-twisters-sour-candy), the candies also deliver a unique cooling sensation that leaves the mouth feeling icy cold. As candy reviewer JunkFoodMom describes, the flavor is "not minty or menthol or over the top, just a refreshing fruity coolness."

Image Credit: *JunkFoodMom.*

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 62% | Activity: 89% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Mouth-cooling Candies:** The trend of mouth-cooling candies offers innovative opportunities for creating unique sensory experiences with refreshing fruity coolness.
- **Combining Sweet and Sour:** The trend of combining sweet and sour flavors in candies presents disruptive innovation opportunities for creating intriguing taste profiles that appeal to consumers.
- **Summer-inspired Treats:** The trend of summer-inspired treats like Sour Patch Kids Freeze opens up avenues for creating refreshing and satisfying snacks that provide a cooling sensation.

### Where This Applies

- **Confectionery Industry:** The confectionery industry can leverage the trend of mouth-cooling candies by introducing innovative products that deliver a refreshing and icy sensation for consumers.
- **Frozen Treat Industry:** The frozen treat industry can explore the trend of combining sweet and sour flavors to create unique and refreshing popsicles and ice creams that provide a cooling sensation.
- **Snack Industry:** The snack industry can tap into the trend of summer-inspired treats by offering mouth-cooling snacks that are both satisfying and refreshing for consumers during the summer season.

## Related on Trend Hunter

- [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md)
- [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md)
- [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md)
- [Lightly Sour Tropical Candies](https://www.trendhunter.com/trends/sour-patch-kids-fruits-tropical-mix.md)
- [Naturally Colored Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-blue-raspberry.md)
- [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md)
- [Sour Candy Frozen Beverages](https://www.trendhunter.com/trends/sour-patch-kids-slush-float.md)
- [Remixed Freeze-Dried Candies](https://www.trendhunter.com/trends/ferrara-freeze-dried-candy.md)
- [Revamped Freeze-Dried Candies](https://www.trendhunter.com/trends/sweetarts-1.md)