# Sour Mango Chews Sour Patch Kids Has Expanded Its Flavor Range to Include Mango By Katherine Pendrill | Published 2018-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-mango References: [brandeating](https://www.brandeating.com/2018/04/new-milky-way-fudge-candy-bars-coming-soon.html) & [instagram](https://www.instagram.com/p/BhqQAcgnwz0/?taken-by=junkfoodmom) With summer just a few months away, Sour Patch Kids is gearing up for the warmer weather with a [tropical new sour mango flavor](https://www.trendhunter.com/trends/final-boss-sour-tropical-sampler-pack). Made with the same soft and chewy texture, but sweetened with the bold taste of mango, the new candies help to round out the [Sour Patch Kids flavor portfolio](https://www.trendhunter.com/trends/sour-patch-kids-bites). The brand new sour mango candies was recently spotted on Target shelves by one eagle-eyed shopper. The candies themselves are described "starting out a bit sour and then turning sweet... as they are supposed to," while also bursting with a bold mango flavor. Best of all, the new flavor comes in the shape of tiny mangos, similar to the [melon-shaped watermelon flavor](https://www.trendhunter.com/trends/sour-patch-kids-watermelon-drinks). Image Credit: *Junk Food Mom.* ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Tropical Flavor Expansion:** Opportunity to explore other tropical flavors and expand product range. - **Innovative Packaging Design:** Exploring packaging designs that resemble tropical fruits could increase customer appeal. - **Fruity Collaborations:** Collaborating with other fruit-based brands could lead to new and unique flavor profiles to offer consumers. ### Sectors Adopting This - **Candy Industry:** Incorporating new flavor profiles and unique packaging designs into candy products. - **Food and Beverage Industry:** Introducing new tropical flavors to food and beverages could attract customers looking for a summer treat. - **Marketing and Advertising Industry:** Creating eye-catching and memorable advertisements for new flavor releases can increase brand awareness. ## Related on Trend Hunter - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md) - [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Lemonade-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-lemonade-fest.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md) - [Strip-Style Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-strips.md) - [Autumnal Apple Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-apple-harvest.md) - [Football-Themed Sour Candies](https://www.trendhunter.com/trends/sour-patch-ids-mvp-top-picks-mix.md) - [Oversized Mismatched Halloween Candies](https://www.trendhunter.com/trends/sour-patch-kids-monster-heads.md)