# Sour Energy Drinks Tarty Shares a Tart Flavor Experience Without the Sugar By Laura McQuarrie | Published 2020-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-energy-drink References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/09/tarty-sour-energy.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+packagingsoftheworld) Sweetly flavored energy drinks are notorious for being full of sugar but Tarty offers an alternative option with its [sour energy drinks](https://www.trendhunter.com/trends/reign-total-body-fuel-watermelon-sour-gummy). The tart treats are designed to be simple and straightforward, sharing an energizing experience without the sugar, guilt or calories. To support this, Tarty boasts a cheeky name and brightly colored packaging to match its "bursting mouthwatering sour fruit graphics." The sour, [zero-calorie energy drinks](https://www.trendhunter.com/trends/citrus-freeze) feature favorite fruit ingredients like melons, pineapple, passion fruit, apple, lemon and peaches, but deliver [tart flavors](https://www.trendhunter.com/trends/powerade-xtra-sour-drinks) that appeal to those who want to cut the sweetness. The conveniently canned beverages are made with a base of carbonated water, plus B Vitamins and a hint of caffeine to provide an energizing on-the-go boost. Image Credit: Tarty ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sour Energy Drinks:** Offering an alternative to sweet, sugar-filled energy drinks that appeal to those who want to cut the sweetness and enjoy the sour flavor. - **Zero-calorie Beverages:** Tapping into the demand for zero-calorie beverages with sour flavor to attract calorie-conscious customers. - **Convenient On-the-go Drinks:** Providing convenient and straightforward energy drinks in colorful packaging to attract on-the-go customers who need a quick boost. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for the beverage industry to tap into the demand for sour energy drinks with zero-calories for a broader customer base. - **Fitness and Wellness Industry:** Opportunity to target the fitness and wellness industry by providing a healthier alternative to traditional energy drinks. - **Convenience Store Industry:** Opportunity for the convenience store industry by providing a refreshing and convenient on-the-go drink option for busy customers. ## Related on Trend Hunter - [Sparkling Energy Drinks](https://www.trendhunter.com/trends/sparkling-energy-drinks1.md) - [Sour Soft Drinks](https://www.trendhunter.com/trends/chu-lo.md) - [Boldly Sour Juice Beverages](https://www.trendhunter.com/trends/juice-burst-tropical-sour.md) - [Juicy Tangerine Beverages](https://www.trendhunter.com/trends/tizz.md) - [Cheeky Sugar-Free Soda Flavors](https://www.trendhunter.com/trends/tango-zerod-thirst-trap.md) - [Fruit-Forward Sugar-Free Sodas](https://www.trendhunter.com/trends/tango-berry-peachy.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Sour Juice Energy Drinks](https://www.trendhunter.com/trends/boost-energy-tropical-fruit-sour-punch.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/sneak-energy-1.md)