# Sour Energy Chews Noogs Support Active Performance on the Trail, Court and Beyond By Laura McQuarrie | Published 2023-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-energy-chews References: [specialtyfood](https://www.specialtyfood.com/news/article/the-new-sports-performance-gummy-youll-actually-look-forward-to-eating-127641/) & [noogon](http://www.noogon.com/)  Inspired by summer gummy candies, Noogs created Sour Energy Chews with performance-boosting benefits. The energizing, dietitian-approved chews are vegan and gluten-free, plus they're formulated with [easy-to-digest carbohydrates and electrolytes](https://www.trendhunter.com/trends/wonderhydrate). These bite-sized and easy-to-chew products are sold in resealable pouches to support active individuals on their many adventures, whether they like to walk, run, swim, hike, bike or move in a different way. Noogs were founded to fill a gap in the sports nutrition market, and as a dietitian, marathoner and running coach herself, Paige found that the current options were unappetizing in taste and texture. With her husband, and [Oregon State University’s](https://www.trendhunter.com/trends/real-fruit-refreshers) [Innovation Food Center](https://www.trendhunter.com/trends/spicy-calabrian-pepperoni-sausage-pizza), Paige created Noogs, a product that active individuals will actually enjoy eating on the run as much as their favorite treats. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 10% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Gummy Candies:** Food and candy manufacturers can follow suit by creating innovative gummy candy products that are not only delicious but also have added performance-boosting benefits. - **Resealable Energy Snacks:** Companies can create more resealable and easy-to-carry energy snacks to cater to active individuals who need quick energy boosts on the go. - **Dietitian-approved Portable Foods:** There is a market for dietitian-approved portable foods that seamlessly integrate into active lifestyles, and companies can leverage this opportunity to create similar products. ### Sectors Adopting This - **Sports Nutrition:** Sports nutrition companies can innovate their products to emphasize taste and texture in addition to performance-boosting benefits. - **Confectionery Manufacturing:** Candy manufacturers can develop functional gummy candy products that cater to active individuals or fitness enthusiasts. - **Snack Food Manufacturing:** Snack food companies can expand their offerings to include more portable, dietitian-approved energy snacks that can be consumed on the go. ## Related on Trend Hunter - [High-Performance Sports Supplements](https://www.trendhunter.com/trends/high-performance-sports-nutrition.md) - [Candy-Like Energy Supplements](https://www.trendhunter.com/trends/energy-chew.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Replenishing Squeezable Snacks](https://www.trendhunter.com/trends/pouch-snack.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Performance-Driven Energy Gels](https://www.trendhunter.com/trends/energy-gel1.md) - [Pre-Workout Candies](https://www.trendhunter.com/trends/boost-candy-co.md) - [Replenishing Plant-Based Blends](https://www.trendhunter.com/trends/neve.md) - [Active Lifestyle Gummies](https://www.trendhunter.com/trends/topgum-active-lifestyle.md)