# Squeezable Sour Cream Tubes The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions By M | Published 2016-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-cream References: [packworld](http://www.packworld.com/videos/off-the-shelf/package-type/bagspouches/stand-pouch-sour-cream-first-category) & [daisybrand](http://daisybrand.com/) Daisy Brand is changing up the packaging design on [sour cream](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese), by offering the traditionally container served spread in an innovative [stand-up tube format](https://www.trendhunter.com/trends/tottle). This is ideal for consumers looking for smaller portion sizing as well as easier packaging to reduce food waste. Sour cream is often one of those condiments that can often go to waste by easily spoiling or be hard to control when spreading. The Daisy Brand tube packaging allows for a much [smaller portion size](https://www.trendhunter.com/trends/velveeta-unveils-vel2go) of the product -- 14-ounces in total -- that is dispensed through a customized cap with a vale that controls the flow of the product as well as eliminates dripping. The valve also keeps the product fresh inside between regular uses. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Squeezable Packaging:** Disruptive innovation opportunity: Explore the use of squeezable packaging in other food condiments to offer smaller portions and reduce waste. - **Controlled Dispensing:** Disruptive innovation opportunity: Develop customized caps and valves for other products to control the flow and reduce dripping during dispensing. - **Portion Sizing:** Disruptive innovation opportunity: Create packaging solutions that offer smaller portion sizes for products that often go to waste. ### Industries Being Reshaped - **Food Packaging:** Disruptive innovation opportunity: Introduce innovative packaging designs to better serve consumers' needs for portion control and reduced waste. - **Condiments:** Disruptive innovation opportunity: Redesign packaging formats for condiments to improve portion control and extend product shelf life. - **Food Waste Reduction:** Disruptive innovation opportunity: Develop packaging solutions that address the issue of food waste by offering smaller portion sizes and better storage options. ## Related on Trend Hunter - [Plant-Based Sour Cream Pouches](https://www.trendhunter.com/trends/dairy-free-sour-cream.md) - [Sour Cream-Based Dip Products](https://www.trendhunter.com/trends/daisy-dips.md) - [Value-Minded Whipped Cheeses](https://www.trendhunter.com/trends/rondel-by-prsident.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Tomato Sauce Pouches](https://www.trendhunter.com/trends/le-sauce-co.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Organic Bottled Cream Products](https://www.trendhunter.com/trends/organic-bottled-cream.md) - [Cottage Cheese Cups](https://www.trendhunter.com/trends/prairie-farms.md) - [Oat-Based Sour Creams](https://www.trendhunter.com/trends/elmhurst-dairy-free-sour-cream.md)