# Sour Beverage Syrups The Sour Collection by Jordan's Skinny Mixes Uniquely Enhances Drinks By Laura McQuarrie | Published 2024-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-collection References: [media.newswire](https://media.newswire.ca/forefrontmedianews.html?rkey=20240123PH17713&filter=20509) & [skinnymixes](https://www.skinnymixes.com/collections/sours-collection)  Jordan's Skinny Mixes launched an all-new Sours Collection that features fun, fruity, mouth-puckering flavors that riff on the zero-calorie, zero-sugar syrup brand's best-selling Fantasy Collection. In the Sours Collection, there's Sour Green Apple (Dragon), Sour Watermelon (Love Potion) and Sour Blue Raspberry (Genie,) and these flavors offer unique ways for consumers to enhance everything from water and cocktails to tea and other beverages. "We are excited to expand into a new flavor portfolio and reach a younger demographic with this sour line," said Jordan Engelhardt, founder of Skinny Mixes, in a press release, "Since the viral WaterTok, this line was created in order to let your creative juices flow." In response to a growing aversion to excessive sugar consumption, consumers are finding themselves drawn to sour flavors, appreciating tangy, zesty profiles that offer a refreshing alternative. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 60% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Growing Aversion to Excessive Sugar Consumption:** Consumers are finding themselves drawn to sour flavors, appreciating tangy, zesty profiles that offer a refreshing alternative. - **Expansion Into New Flavor Portfolio:** Skinny Mixes is excited to expand into a new flavor portfolio and reach a younger demographic with their sour line. - **Enhancing Beverages with Unique Flavors:** The Sours Collection by Jordan's Skinny Mixes offers unique ways for consumers to enhance everything from water and cocktails to tea and other beverages. ### Sectors Adopting This - **Beverage Industry:** The Sours Collection by Jordan's Skinny Mixes presents opportunities for the beverage industry to cater to consumers seeking unique and sour flavor profiles. - **Sugar-free Syrup Industry:** Skinny Mixes' expansion into the sour flavor portfolio creates opportunities for the sugar-free syrup industry to tap into the growing demand for tangy and zesty drink options. - **Health and Wellness Industry:** The sour beverage syrups trend aligns with the health and wellness industry's emphasis on reducing sugar consumption and offering refreshing alternatives. ## Related on Trend Hunter - [Vibrant Tropical-Inspired Syrups](https://www.trendhunter.com/trends/fantasy-collection-syrups.md) - [Seasonal Sugar-Free Drink Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-2025-harvest-collection.md) - [Sugar-Free Soda Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-soda-collection.md) - [Sugar-Free Summer Drink Mixes](https://www.trendhunter.com/trends/lemonade-teas-concentrates.md) - [Naturally Sweetened Margarita Mixers](https://www.trendhunter.com/trends/new-jordans-skinny-mixes.md) - [Zero-Sugar Flavor Syrups](https://www.trendhunter.com/trends/naturally-sweetened-skinny-syrup.md) - [Energizing Drink Syrups](https://www.trendhunter.com/trends/energy-syrup.md) - [Seasonal Sugar-Free Drink Syrups](https://www.trendhunter.com/trends/jordans-skinny-mixes-syrups.md) - [Sugar-Free Autumnal Drink Mixes](https://www.trendhunter.com/trends/skinny-mixes.md)