# Chi-Chi Drag Photoshoots Jeremy Scott's 'Sour Cherries' Editorial is Glamorous By Jordy E | Published 2012-09-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sour-cherries References: [schonmagazine](http://schonmagazine.com/2012/08/sour-cherries-by-jeremy-kost/) & [jeremykost](http://www.jeremykost.com/) [Jeremy Scott's](https://www.trendhunter.com/trends/jeremy-scott-and-adidas) 'Sour Cherries' editorial for Schon Magazine features Raja, one of the now famous winners of RuPaul's drag race show. The makeup artist was done up with glamorous jewelry and apparel, making the star instantly pop out amid graffiti and slabs of concrete. Stylist Blaise Estrada put together [glistening dresses](https://www.trendhunter.com/trends/la-robe-ketchup), spiked shirts and dainty frilly skirts for Raja. Pieces taken from the lines of Sherri Hill, Jac Langheim and Brian Grimotes matched the icon's fierce personality, no small feat given his on-screen performances. Highlighter pink Christian Louboutin heels allowed Raja to strut along the gritty New York set with panache. And while he is a beauty product expert himself, cosmetic specialist Sutan Amrull did an excellent job with [excessive cheek blush](https://www.trendhunter.com/trends/lip-cheek-sticks) and raised eyebrows. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Drag Queen Fashion:** The rise of drag queen culture and visibility creates opportunities for fashion designers to explore unique, unconventional looks with bold, bright colors and high glamour. - **Gender-fluid Makeup:** As more people embrace gender fluidity, makeup artists and cosmetic companies have the opportunity to create products and designs that appeal to a wider range of expression. - **High Fashion Streetwear:** As high fashion designers continue to incorporate streetwear into their collections, there is an opportunity for designers to create streetwear-inspired looks with a glamorous and playful twist. ### Who This Affects Most - **Fashion:** Fashion designers can take inspiration from drag queen culture, creating unique and bold looks that stand out from traditional designs. - **Cosmetics:** As gender fluidity becomes more mainstream, cosmetic companies have the opportunity to create makeup products that appeal to a wider range of genders and expressions. - **Photography:** The rise of drag culture provides photographers with the opportunity to explore new, unconventional themes, creating bold and colorful photoshoots that stand out in the industry. ## Related on Trend Hunter - [Minimal Collaborative Leather Sneakers](https://www.trendhunter.com/trends/jeremy-scott-and-adidas.md) - [Canned Drag Queen Cocktails](https://www.trendhunter.com/trends/houseoflove-cocktails.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Metaverse Drag Shows](https://www.trendhunter.com/trends/queens-of-the-metaverse.md)