# Sour Candy Energy Drinks Dutch Bros' Sour Candy Rebel Energy Drink is a Limited-Time Treat By Laura McQuarrie | Published 2023-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sour-candy-rebel References: [theglobeandmail](https://www.theglobeandmail.com/investing/markets/markets-news/PR%20Newswire/21083103/dutch-bros-launches-the-spooktacular-sour-candy-rebel-energy-drink-for-a-limited-time/) & [dutchbros](http://www.dutchbros.com/)  [Dutch Bros'](https://www.trendhunter.com/trends/afterglow-rebel) newest menu item is the Sour Candy [Rebel](https://www.trendhunter.com/trends/dutch-bros-1) energy drink with Soft Top & Rainbow Candy and it's a limited-time treat to enhance the enjoyment of seasonal activities. This colorful beverage combines Dutch Bros' exclusive Rebel energy drink with sour candy and watermelon flavors and tops it all off with Soft Top & Rainbow Candy. Sour Candy Rebel will be available through October 31st, or while supplies last. Alternatively, customers can also add Rainbow Candy to their teas, lemonades, sodas and more from [Dutch Bros.](https://www.trendhunter.com/trends/dutch-bros-mochi-berry) The emergence of snacks and beverages with sour, mouth-puckering flavors can be attributed to consumers' growing desire for diverse taste experiences that deliver refreshing, tangy alternatives to the traditionally dominant sugary formulas and sweet flavor profiles. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 59% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sour Candy Flavor:** The emergence of snacks and beverages with sour, mouth-puckering flavors can be attributed to consumers' growing desire for diverse taste experiences. - **Limited-time Treats:** Dutch Bros' Sour Candy Rebel energy drink is a limited-time treat to enhance the enjoyment of seasonal activities. - **Colorful Beverage:** Dutch Bros' Sour Candy Rebel energy drink combines sour candy and watermelon flavors, creating a visually appealing and flavorful beverage. ### Where This Applies - **Snacks and Beverages:** The emergence of snacks and beverages with sour candy flavors presents disruptive innovation opportunities for manufacturers and retailers in the food and beverage industry. - **Limited-time Promotions:** The trend of offering limited-time treats like Dutch Bros' Sour Candy Rebel energy drink provides disruptive innovation opportunities for businesses in the marketing and promotions industry. - **Seasonal Activities:** Dutch Bros' Sour Candy Rebel energy drink is positioned as a seasonal enjoyment enhancer, offering disruptive innovation possibilities for companies in the events and entertainment industry. ## Related on Trend Hunter - [Candy-Topped Energy Drinks](https://www.trendhunter.com/trends/dutch-bros-1.md) - [Popping Candy-Topped Drinks](https://www.trendhunter.com/trends/firecracker-rebel-energy-drink.md) - [Sherbert-Flavored Energy Drinks](https://www.trendhunter.com/trends/sherbet-rebel.md) - [Cream-Topped Energy Beverages](https://www.trendhunter.com/trends/afterglow-rebel.md) - [Summer-Inspired Cafe Energy Drinks](https://www.trendhunter.com/trends/afterglow-rebel-energy-drink.md) - [Energizing Nostalgic Drinks](https://www.trendhunter.com/trends/blended-orangesicle-rebel.md) - [Freshly Prepared Energy Drinks](https://www.trendhunter.com/trends/high-dive-rebel-with-tropical-fruit.md) - [Energizing Pickle Beverages](https://www.trendhunter.com/trends/pickleback-rebel.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/mangonada-rebel.md)