# Single-Serving Soup Containers Campbell's 'Souplicity' Line Comes in Containers Instead of Cans By Joey Haar | Published 2017-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/souplicity References: [bendbulletin](http://www.bendbulletin.com/business/5040148-151/campbells-looks-to-heat-up-cold-soup-industry) & [souplicity](http://www.souplicity.com/) [Campbell](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups) is known for its [classic canned soups](https://www.trendhunter.com/trends/amys-kitchen-organic-soups), but the company has recently created a new sub-brand called 'Souplicity' that's taking [single-serving soup dishes](https://www.trendhunter.com/trends/single-serve-plant-based-entrees) in a new direction. The high-end, organic soups come refrigerated in plastic containers rather than cans, contributing to consumer confidence in the freshness of the ingredients therein. Souplicity currently offers four different varieties: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime. Those simple, descriptive names are indicative of the GMO-free, organic ingredients that make up each soup. Because of the easy opening plastic containers, Souplicity soups are ideal to take anywhere as a lunch option. While the containers are microwave safe, they come full to the top with soup, so Souplicity recommends transferring the soups into a microwavable bowl to heat them. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Single-serving Soup Containers:** Single-serving, microwavable, plastic soup containers are disrupting the canned soup market for a new, high-end, organic sub-brand called Souplicity. - **Organic, Refrigerated Soup:** Organic, refrigerated, single-serving soup choices are changing consumer perception of freshness and convenience. - **Gmo-free Ingredients:** GMO-free ingredients in pre-made, high-end soups create a new consumer market for health, convenience, and freshness in single-serving foods. ### Who This Affects Most - **Soups and Broths:** The Souplicity line by Campbell's highlights a shift in the canned soup industry toward higher-end, organic, single-serving soups in plastic containers. - **Convenience Foods:** Single-serving, microwavable, organic soup products in plastic containers cater to the growing consumer demand for fresh, fast, and healthy convenience foods. - **Packaging and Containers:** The Souplicity product line showcases the potential for plastic food containers to replace traditional canned soups, changing both industry standards and packaging options for consumers. ## Related on Trend Hunter - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Private Label Organic Soups](https://www.trendhunter.com/trends/natural-grocers-organic-soups.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Premium Heat-and-Eat Soups](https://www.trendhunter.com/trends/soups-in-jars.md) - [Canned Lasagna Soups](https://www.trendhunter.com/trends/lasagna-soups.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Cold Ready-to-Sip Soups](https://www.trendhunter.com/trends/dozz-soup.md) - [Cartoon-Inspired Veggie Soups](https://www.trendhunter.com/trends/veggie-safari.md)