# Canned Soup Stocks Potts' Packages Its Vegetable, Beef & Chicken Stock in Recyclable Cans By Laura McQuarrie | Published 2019-12-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/soup-stocks References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/12/potts-stock-in-recyclable-can.html) & [potts.myshopify](https://potts.myshopify.com/) Soup stocks are typically packaged in cartons but [Potts'](https://www.trendhunter.com/trends/potts-turkey-stock-and-gravy) is introducing a more environmentally friendly option with its [recyclable can packaging](https://www.trendhunter.com/trends/wenlock-spring) designs. Taking inspiration from tall aluminum beer cans, the 100% recyclable packaging was created to contribute to the fight against single-use plastic waste. While stock cartons are generally equipped with caps that can be resealed and saved for creating multiple portions of soup, these cans have the potential to reduce waste by encouraging consumers to use only what they need at a time. Along with introducing an entirely new style of packaging, Potts' is sharing a colorful new look for its [vegetable, chicken and beef stock](https://www.trendhunter.com/trends/stock-range) products that reflects its commitment to creating premium, fresh and eco-friendly food products. Image Credit: Potts ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Recyclable Packaging:** Potts' introduces recyclable can packaging designs, providing disruptive innovation opportunities for companies within the food and beverage industry to create more sustainable packaging options. - **Reduced Waste:** The potential to reduce waste by encouraging consumers to use only what they need at a time is a trend identified by Potts', offering disruptive innovation opportunities for companies within the eco-friendly and sustainability industries. - **Creative Package Design:** Potts' colorful new look for its stock products aims to attract consumers, providing disruptive innovation opportunities for companies within the food and beverage industry to creatively rethink their packaging design. ### Where This Applies - **Food and Beverage:** Potts' product redesign offers disruptive innovation opportunities for companies within the food and beverage industry to create more sustainable packaging while also attracting environmentally conscious consumers. - **Eco-friendly:** By introducing 100% recyclable packaging, Potts' identifies a trend in the eco-friendly industry for companies to develop more sustainable packaging options that help combat single-use plastic waste. - **Sustainability:** Potts' product innovation toward sustainable packaging serves as a disruptive force for companies within the sustainability industry to re-evaluate their packaging materials and create more environmentally conscious solutions. ## Related on Trend Hunter - [Canned Seasonal Sauce Ranges](https://www.trendhunter.com/trends/potts-turkey-stock-and-gravy.md) - [Canned Cooking Sauces](https://www.trendhunter.com/trends/canned-cooking-sauces.md) - [Recyclable Noodle Pot Packaging](https://www.trendhunter.com/trends/recyclable-noodle-pot.md) - [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md) - [Tubular Paper-Made Snack Packaging](https://www.trendhunter.com/trends/sonoco-paper-can.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [At-Home Foodie Chef Stocks](https://www.trendhunter.com/trends/organic-stock-pots.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Paper-Based Instant Noodle Cups](https://www.trendhunter.com/trends/paper-pot-design.md)