# Breakup Soup Kits Pacific Foods' Broken Hearts Soup-port Kit Helps to Mend Heartache By Laura McQuarrie | Published 2022-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soup-kit References: [businesswire](https://www.businesswire.com/news/home/20221208005266/en) & [PacificBrokenHearts](http://www.PacificBrokenHearts.com)  December is the most popular time of year for couples to call it off so [Pacific Foods](https://www.trendhunter.com/trends/plantbased-chilis) took it upon itself to create a comforting soup kit to mend broken hearts. Around this time of the year, it's reported that nearly two-thirds (59%) of GenZ and [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) have gone through a breakup or knew a couple who broke up. With those recently uncoupled individuals in mind, Pacific Foods assembled the Broken Hearts Soup-port Kit and is working with award-winning podcast host, best-selling author, entrepreneur and TV personality, Nick Viall to get the word out. For a limited time in December, consumers can enter for their chance to win one of the [comfort food kits](https://www.trendhunter.com/trends/camp-heartbreak). Within, popular soups from the brand have been renamed with a twist: It’s Not Me, It’s You Chicken Noodle Soup, Broken Heart(y) Vegetable Soup and Seeing Red Tomato Bisque. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 27% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Breakup Food Kits:** Brands creating food kits to cater to individuals going through breakups. - **Comfort Food Innovation:** Innovation in the comfort food industry to cater to specific consumer needs. - **Brand Collaboration with Influencers:** Increased collaboration between brands and influencers to promote products in unique ways. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for the food and beverage industry to create more personalized and targeted products. - **Marketing and Advertising:** Opportunity for marketing and advertising industry to leverage creativity and collaboration between brands and influencers. - **Packaging Design:** Packaging design industry can create unique ways to present products, such as Pacific Foods' Broken Hearts Soup-port Kit. ## Related on Trend Hunter - [Post-Breakup Cookie Packs](https://www.trendhunter.com/trends/insomnia-cookies-breakup-12pack.md) - [Spicy-Sweet Breakup Pizzas](https://www.trendhunter.com/trends/goodbye-pies.md) - [Heart-Break Dumpling Promotions](https://www.trendhunter.com/trends/dumpling-promotion.md) - [Self-Indulgence Treat Boxes](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box.md) - [Breakup Gardening Boxes](https://www.trendhunter.com/trends/break-up-gift-box.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Breakup Dumpling Promotions](https://www.trendhunter.com/trends/free-dumplings.md) - [Festive Bakery Soup Cups](https://www.trendhunter.com/trends/holiday-soup-cup-collection.md)