# Single-Serve Soup Jars kitskitchen Sells Its Fresh, Local and Seasonal Soup in a Jar By Laura McQuarrie | Published 2016-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soup-in-a-jar References: [kitskitchen](http://www.kitskitchen.ca/soups-in-season/) In the fall and winter seasons, consumers are overwhelmed with a variety of different soups that are packaged in boxes and cans—kitskitchen is a British Columbia-based business that sets itself apart by offering soup in a jar. The 500-milliliter jars provide a generous portion for one, or enough of a meal for two if split into two 250-milliliter portions. Varieties available from kitskitchen include flavors that are rotated seasonally such as Cauliflower + Lentil + Curry Soup, Chicken + Veggie Soup, as well as a dairy-free Butternut Squash + Ginger Soup. With each soup, kitskitchen makes serving suggestions to enhance each cozy meal. As the lives of consumers grow busier, single-serve options such as these soup jars offer a convenient way to enjoy the comfort of a virtually instant heat-and-eat meal. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Single-serve Meal Jars:** Opportunity for businesses to offer locally-sourced and seasonal meals in easy-to-prepare single-serve jars as a time-saving and convenient option for busy consumers. - **Rotating Seasonal Flavors:** Innovation opportunity to offer rotating seasonal flavors of pre-packaged meals to provide variety and freshness for consumers. - **Serving Suggestions:** Businesses can offer serving suggestions to enhance the consumer's experience with pre-packaged meals and provide unique and personalized meal options. ### Who This Affects Most - **Packaged Meal Industry:** There is an opportunity for packaging and food companies to work together to create more sustainable and eco-friendly packaging options for single-serve meals. - **Local Food Industry:** The trend in using locally-sourced and seasonally rotating flavors provides an opportunity for farmers and local food businesses to collaborate with pre-packaged meal companies to provide healthy and fresh options for busy consumers. - **Convenience Food Industry:** With the increasing busy lives of consumers, there is an opportunity for convenience food companies to offer healthier meal options through single-serve jars with pre-selected nutritional profiles and serving suggestions. ## Related on Trend Hunter - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Soup Sampling Boxes](https://www.trendhunter.com/trends/soup-sampling-box.md) - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Clean-Ingredient Ready Meals](https://www.trendhunter.com/trends/proper-good-soups.md) - [Cold Ready-to-Sip Soups](https://www.trendhunter.com/trends/dozz-soup.md) - [Private Label Organic Soups](https://www.trendhunter.com/trends/natural-grocers-organic-soups.md)