# Cutely Doodled Branding Soup Illustrations Packaging Entices with its Scrumptious Simplicity By Amelia Roblin | Published 2013-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soup-illustrations-packaging References: [thedieline](http://www.thedieline.com/blog/2013/10/4/student-soup-illustrations.html) & [cargocollective](http://cargocollective.com/30din) This Soup Illustrations packaging scheme was not created for a client and nor for a course at the German student's university. This project was a personal one and the just-for-fun incentive is written all over the product wrappers. Guilherme de Bernardo S. was seeking simplicity and a little relief from some of the intense classes that he was taking at the time. He was inspired by life's basics that keep us alive and well, choosing the subject of [soup to begin his design](https://www.trendhunter.com/trends/crosse-blackwell). The four popular flavors of pea, beetroot, carrot and chickpea were given [lovely cartons](https://www.trendhunter.com/trends/special-edition-cherry-tomato) with endearing branding. Soup Illustrations packaging features the [characteristic color of the primary ingredients](https://www.trendhunter.com/trends/fruit-bliss), making every box visually pop. The delicious recipe extras like mint, cream and additional green peas were cartooned playfully on the fronts. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hand-drawn Packaging:** The use of hand-drawn illustrations on product packaging can add a unique and personal touch, creating a more playful and approachable brand image. - **Minimalist Packaging:** Simplistic packaging can stand out on the shelves and create an aesthetic appeal to the customer, enticing them with the product's allure and simplicity. - **Ingredient-based Packaging:** Using the primary ingredients on the packaging design can communicate to the customer the authenticity and freshness of the product, promoting healthy and natural brand values. ### Where This Applies - **Food and Beverage Industry:** By incorporating hand-drawn or minimalist packaging and ingredient-based packaging, food and beverage companies can stand out on the shelves and create a unique and authentic brand image. - **Design Industry:** By pursuing hand-drawn or minimalist packaging, designers can add a personal touch for clients and create an aesthetic appeal that captures the audience's attention. - **Retail Industry:** Retailers can capitalize on unique packaging by displaying them conspicuously, drawing customers to unique and playful product design that will encourage purchases. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Cartoon-Inspired Veggie Soups](https://www.trendhunter.com/trends/veggie-safari.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md)