# See-Thru Soup Packaging The New Campbell's Soup Containers are Clear to Convey Freshness By Michael Hemsworth | Published 2016-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soup-container References: [packworld](http://www.packworld.com/package-type/thermoformed-packaging/campbell-goes-product-visibility) & [silgancontainers](http://www.silgancontainers.com/) Soup containers are often solid to prevent consumers from seeing what's inside, so the new [Campbell's](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups) single-serve soup packaging is created a little differently. Featuring a see-thru aesthetic that enables consumers to actually see the soup within, the new packaging is also more efficient than the previous design. Capable of being warmed in just 15-seconds, the Campbell's soup packaging is [highly recyclable](https://www.trendhunter.com/trends/seal-n-flip-packaging) and also features an easy open lid. Convenience reigns supreme for a large segment of consumers; products that enable them to maintain their busy, on the go lifestyles are a surefire way to help move product. The new Campbell's single-serve soup container moves in this direction to offer a more effective way to enjoy soup on the go and also to eat with your eyes thanks to the upfront design. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Clear Packaging:** Clear packaging that conveys freshness and transparency for food products. - **Efficient Design:** Package designs that are efficient for heating, storing and recycling. - **Convenient Food:** Convenient food packaging that allows consumers to eat on the go. ### Sectors Adopting This - **Food Packaging:** There is a need for food packaging that is transparent, efficient, and provides convenience on the go. - **Recycling Industry:** Opportunities for the recycling industry to innovate and create sustainable packaging solutions. - **Convenience Stores:** Convenience stores can market and stock food products that are designed for busy, on the go lifestyles. ## Related on Trend Hunter - [Recyclable Soup Packaging](https://www.trendhunter.com/trends/mug-shot-range.md) - [Restaurant-Ready Soup Lineups](https://www.trendhunter.com/trends/culinary-reserve-soups.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Recyclable Noodle Pot Packaging](https://www.trendhunter.com/trends/recyclable-noodle-pot.md) - [Spice-Imbued Soups](https://www.trendhunter.com/trends/campbells-spicy-condensed-soups.md) - [Eco-Friendly Instant Noodle Packaging](https://www.trendhunter.com/trends/paper-cup-packaging.md) - [See-Through Hot Food Packaging](https://www.trendhunter.com/trends/inline-plastics-safetchef.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md)