# Honest Nutrition Soup Packaging The New Progresso Soup Can Labels Focus on Quality and Nutrition By Michael Hemsworth | Published 2016-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soup-can References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/10/progresso.html) & [hornallanderson](http://hornallanderson.com/) [Progresso](https://www.trendhunter.com/trends/soup-drops) is a brand that has been around for over a century, so the latest rebranding of the soup cans from the company aims to help continue a legacy committed to quality. Developed by the Hornall Anderson creative agency, the new Progresso branding is focused on conveying the health information to the consumer. Being that many consumers are on the hunt for products that suit their healthy lifestyle more than ever, the labels make this information apparent from the start. Aside from appearing on the soup cans, the [Progresso rebranding](https://www.trendhunter.com/trends/progresso-pitmaster) will also be seen across the other products from the brand including bread crumbs and other food goods. The Progresso packaging rebranding will be hitting store shelves in the coming late fall/early winter season. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Health-focused Packaging:** The Honest Nutrition soup packaging trend focuses on conveying health information to consumers, catering to the growing demand for products that align with a healthy lifestyle. - **Transparent Labeling:** The Honest Nutrition soup packaging trend emphasizes clear and transparent labeling, allowing consumers to quickly and easily understand the nutritional value of the product. - **Rebranding for Health-conscious Market:** The Honest Nutrition soup packaging trend reflects the need for brands to rebrand their products to cater to the health-conscious market, showcasing a commitment to quality and nutrition. ### Sectors Adopting This - **Food and Beverage:** The Honest Nutrition soup packaging trend presents an opportunity for the food and beverage industry to innovate packaging designs that prioritize health information and transparency. - **Packaging Design:** The Honest Nutrition soup packaging trend opens up avenues for packaging design industry professionals to create visually appealing and informative labels that highlight nutritional value. - **Consumer Goods:** The Honest Nutrition soup packaging trend extends beyond soup cans and offers opportunities for companies in the consumer goods industry to rebrand their products with a health-conscious focus. ## Related on Trend Hunter - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md)