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# Crowdfunded Music Festivals
The Soundwave Festival Seeks Sponsorship Funding Online

By Jana Pijak | Published 2016-01-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/soundwave-festival
References: [ripitup.au](http://ripitup.com.au/music/soundwave-replacement-festival-launches-crowdfunding-campaign)

The Soundwave Festival is a music event that is currently seeking sponsorship after a bankruptcy last year. While crowdfunding platforms like Kickstarter and Indiegogo have been used to make tech and design projects a reality, this rock music event is being advertised with a Pozible campaign.

Soundwave Festival was a popular concert series that profiled punk rock acts but ended due to a lack of funding. An attempted resurrection of the music festival is currently underway with help from sponsors and a Pozible campaign that hopes to result in donations from fans.

While the relaunched event may be more low key than past instalments, its crowdfunding campaign makes the concert series a reality for punk fans who were sad to see it go while cutting organizers' costs in the process.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 10% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What Makes This Trend Stand Out

- **Crowdfunded Music Festivals:** Opportunity for music festivals to secure funding through online crowdfunding platforms, reducing financial risks and involving fans in the process.
- **Reviving Bankrupt Events:** Potential for bankrupt events to be revived through sponsorship and crowdfunding campaigns, allowing organizers to overcome financial setbacks and bring back beloved experiences.
- **Pozible Campaigns:** Emergence of Pozible campaigns as a viable crowdfunding option for music events, offering a dedicated platform for fans to contribute and make concerts happen.

### Sectors Adopting This

- **Music Festivals:** Disruptive innovation opportunity for music festival organizers to embrace crowdfunding as a means to secure financial support and engage with their audience.
- **Sponsorship:** Potential for sponsors to support bankrupt or struggling events through partnerships and funding, creating positive brand associations and reaching targeted music enthusiasts.
- **Crowdfunding Platforms:** Opportunity for crowdfunding platforms like Kickstarter and Indiegogo to expand their presence in the music industry by catering to the specific needs and demands of festival organizers and fans alike.

## Related on Trend Hunter

- [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md)
- [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md)
- [Music Ticketing Campaigns](https://www.trendhunter.com/trends/fix-tixflation.md)
- [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md)
- [Upgraded Crowdfunding Platforms](https://www.trendhunter.com/trends/kickstarter-late-pledges.md)
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- [Island-Style Lager Activations](https://www.trendhunter.com/trends/kona-big-wave-partners.md)
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- [Culture-Focused Crowdfunding Campaigns](https://www.trendhunter.com/trends/ntd-international-competitions.md)
