# Morbid Window Ads Kommerling Soundproof Windows Brand Themselves as Killers of Sound By Laura McQuarrie | Published 2014-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soundproof-windows References: [adsoftheworld](http://adsoftheworld.com/media/print/kommerling_soundproof_windows_guillotine) & [koemmerling](http://www.koemmerling.com/ecomaXL/index.php?site=KOE_EN_home) These ads for Kömmerling soundproof windows are set up to look like a guillotine that's about to chop a noisy firetruck in half. Living in the city has its advantages, but this also means that there are [tons of firetrucks, ambulances, horns honking](https://www.trendhunter.com/trends/activation-at-kings-cross) day and night and sometimes even the occasional screams of excitement or distress. A home is a place where you should be able to shut out all the sounds of the outside world, this ad makes a case for peace and quiet. Keeping with the hush hush tone of the ad, without saying a lot, the [print by the Proximity agency](https://www.trendhunter.com/trends/dreamies-treats) in Chile solemnly states that [noise pollution](https://www.trendhunter.com/trends/abstracta) will forever be sent to its grave. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Soundproofing Solutions:** Opportunity to develop innovative soundproofing technologies and materials to address the growing demand for peace and quiet. - **Ambient Noise Monitoring:** Opportunity to create smart monitoring systems that detect and analyze ambient noise levels in cities to help individuals and communities reduce noise pollution. - **Sensory Escape Experiences:** Opportunity to design immersive sensory escape experiences, such as tranquil audiovisual environments, for individuals seeking respite from the noisy urban environment. ### Industries Being Reshaped - **Construction and Architecture:** Opportunity for architects and builders to incorporate soundproofing technologies and techniques into their designs, offering customers a peaceful living environment. - **Technology and Iot:** Opportunity for technology companies to develop innovative devices and applications that monitor and control noise levels, enhancing individuals' quality of life. - **Wellness and Retreats:** Opportunity for wellness centers and retreats to offer specialized programs and services that help individuals unwind and escape from urban noise pollution. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Geometric Sound-Dampening Wall Art](https://www.trendhunter.com/trends/acoustic-compositions.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Simplified Acoustic Curtain Systems](https://www.trendhunter.com/trends/noren.md) - [Sound-Absorbing Curtains](https://www.trendhunter.com/trends/ikea-gunnlaug.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Sound-Blocking Office Pods](https://www.trendhunter.com/trends/room-phone-booth.md)