# Ad Content Purchasing Apps Soundpays Lets Users Easily Purchase The Products in Digital Ads By Mishal Omar | Published 2017-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/soundpays References: [soundpays](http://soundpays.com/) & [itunes.apple](https://itunes.apple.com/ca/app/soundpays-wallet/id1075881445?ls=1&mt=8) Soundpays is a unique [mobile payment solution](https://www.trendhunter.com/trends/alipay) that uses an entirely new "commerce channel" for people to purchase products – through the app's ability to detect and decipher digital content's sound. The app almost functions as the app Shazam does, using "[ultrasonic sound wave technology](https://www.trendhunter.com/trends/soundcam-go)" to detect whichever ad is playing on TV, or online. Its ability to use inaudible sound waves makes it a non-intrusive method of purchasing whichever product the ad is able to detect. The app allows people to buy the product they are viewing on TV in real-time with a [single touch of a button](https://www.trendhunter.com/trends/smooth-commerce). The Soundpays app allows consumers to detect any ad content from essentially every medium, making marketing campaigns more effective for brands while simplifying purchasing decisions for consumers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Ultrasonic Sound Wave Technology:** Using ultrasonic sound wave technology to detect and decipher digital content's sound opens up new possibilities for purchasing products through ads. - **Real-time Purchasing:** Enabling consumers to buy products they see in ads in real-time with a single touch of a button revolutionizes the purchasing process. - **Enhanced Marketing Campaigns:** The ability to detect any ad content from various mediums enhances marketing campaigns, making them more effective for brands. ### Sectors Adopting This - **Mobile Payment Solutions:** Innovative apps like Soundpays create disruptive opportunities in the mobile payment solutions industry. - **Advertising Technology:** Ultrasonic sound wave technology and real-time purchasing opportunities present disruptive innovation potential in the advertising technology industry. - **Brand Marketing and Promotion:** Enhanced marketing campaigns through the detection of ad content create disruptive opportunities in the brand marketing and promotion industry. ## Related on Trend Hunter - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Streamlined Shopping Apps](https://www.trendhunter.com/trends/streamlined-shopping-apps.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Creator-Centric Monetization Apps](https://www.trendhunter.com/trends/monetization-app.md) - [Parent-Connected Teen Shopping Apps](https://www.trendhunter.com/trends/share2pay.md) - [In-App Payment Partnerships](https://www.trendhunter.com/trends/appcharge-appsflyer.md) - [Shareable Purchase Features](https://www.trendhunter.com/trends/hollister.md) - [Cost-Effective POS Systems](https://www.trendhunter.com/trends/sound-pos.md) - [Music Investment Apps](https://www.trendhunter.com/trends/music-investment.md)