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# Sonogram-Inspired Bars
Glenmorangie's SoundForm FLUID has a Poetic Aesthetic

By Meghan Young | Published 2012-01-03 | Updated 2012-01-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/soundform-fluid
References: [contemporist](http://www.contemporist.com/2012/01/03/soundform-fluid-for-glenmorangie-by-philip-michael-wolfson/) & [wolfsondesign](http://www.wolfsondesign.com/)

The SoundForm FLUID bar is a dynamic design that would be perfect for hip clubs, lounges and contemporary homes. The overall shape may be inspired by audio recordings created by the pouring of liquid into a crystal glass, but as the designer puts it, the SoundForm FLUID bar was "conceived as a concrete visualization capturing a moment in time and preserving an anticipation of pleasure."

The SoundForm FLUID bar was designed by Philip Michael Wolfson for whisky brand [Glenmorangie](https://www.trendhunter.com/trends/glenmorangie). Featuring an unusual, yet stunning [sculpture-like shape](https://www.trendhunter.com/trends/bar-far), it looks more like a piece of art than a piece of furniture. Nevertheless, its complex series of curves add a poetic aesthetic that captures the luxurious essence of pouring a refreshing glass of liquor as well as the activity of enjoying company in a relaxed environment.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 46% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Dynamic Design:** Opportunities for disruptive innovation in creating visually stunning and functional designs for bars, lounges, and contemporary homes.
- **Sculpture-like Shape:** Opportunities for disruptive innovation in combining art and furniture to create unique and visually captivating pieces.
- **Poetic Aesthetic:** Opportunities for disruptive innovation in incorporating elements of poetry and emotion into design to create a luxurious and immersive experience.

### Who This Affects Most

- **Hospitality:** Opportunities for disruptive innovation in creating innovative and visually striking bars and lounges within the hospitality industry.
- **Furniture:** Opportunities for disruptive innovation in designing unique and artistic furniture pieces that go beyond mere functionality.
- **Home Decor:** Opportunities for disruptive innovation in creating visually captivating and luxurious home decor items that add a touch of elegance to any space.

## Related on Trend Hunter

- [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md)
- [Nostalgic Sleek Sky Bars](https://www.trendhunter.com/trends/peridot-bar.md)
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- [Whiskey Barrel-Decorated Bars](https://www.trendhunter.com/trends/laizhou-bar.md)
- [Visual Sound-Inspired Furniture](https://www.trendhunter.com/trends/frequency-20.md)
- [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md)