# Hip Hop-Focused Stations Pandora and Soundcloud Launch Station Dedicated to Emerging Rap Artists By Niko Pajkovic | Published 2021-10-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/soundcloud References: [finance.yahoo](https://finance.yahoo.com/news/pandora-partnering-soundcloud-launch-station-165353723.html) & [ca.pandora.net](https://ca.pandora.net/)  SiriusXM-owned [Pandora](https://www.trendhunter.com/trends/sonically-aged-cheese-snack) has teamed up with music streaming platform SoundCloud to launch 'The Lookout by [Soundcloud](https://www.trendhunter.com/trends/soundcloud-1)' -- a brand new Pandora station dedicated to up-and-coming hip-hop artists. The new platform, which is said to showcase “hip hop superstars of tomorrow," will feature a new set of artists every week. Some standout names already revealed include Metro Marrs, Sheff G, Toosii $NOT, Flo Milli, Isaiah Rashad, Sleepy Rose, Nevi, and more. The new platform comes from one of SoundCloud's already existing playlists called 'The Lookout,' which became one of the most popular destinations for [discovering new hip hop music](https://www.trendhunter.com/trends/tune-tracker) on the site. "Joining forces with Pandora to expand 'The Lookout by SoundCloud' amps up our shared commitment to help the emerging hip-hop artist community to get heard and discovered," said Caiaffa, Interim Head of Music at SoundCloud. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 2% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Emerging Hip-hop Artists:** Pandora and Soundcloud's station, 'The Lookout by Soundcloud,' highlights up-and-coming hip-hop artists. - **Music Discovery Platforms:** Partnerships between music streaming platforms such as Pandora and Soundcloud provide new opportunities for users to discover emerging artists. - **Collaborative Playlists:** Creating playlists that bring together music from multiple platforms could encourage cross-platform engagement and discoverability. ### Sectors Adopting This - **Music Streaming:** The integration of playlists across multiple music streaming platforms presents innovative opportunities for music discovery and cross-promotion. - **Radio Broadcasting:** Internet radio stations that focus on specific genres and niches could provide new listening experiences that cater to specific audiences. - **Music Promotion:** By working with up-and-coming artists, online platforms such as Pandora and Soundcloud could capitalize on the growing popularity of hip-hop and boost their own reputations as cutting-edge music promoters. ## Related on Trend Hunter - [Hip-Hop-Focused Virtual Worlds](https://www.trendhunter.com/trends/planet-hip-hop.md) - [Curated Music Discovery Playlists](https://www.trendhunter.com/trends/discovery-station.md) - [Artist-Led Music Streaming Stores](https://www.trendhunter.com/trends/soundcloud-store.md) - [Hybrid Music Distribution Platforms](https://www.trendhunter.com/trends/soundon.md) - [B2B Music Streaming Services](https://www.trendhunter.com/trends/tuned-global.md) - [Live Audio Streaming Platforms](https://www.trendhunter.com/trends/amazon-amp.md) - [Artist-Focused Subscription Tiers](https://www.trendhunter.com/trends/soundcloud-1.md) - [Sonically Aged Cheese Snacks](https://www.trendhunter.com/trends/sonically-aged-cheese-snack.md) - [Radio-Style Chat Services](https://www.trendhunter.com/trends/amp.md)