# Industrial Loft Headquarters The SoundCloud Offices Embody an Unfinished Appeal By Vasiliki Marapas | Published 2014-07-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/soundcloud-office References: [contemporist](http://www.contemporist.com/2014/07/22/soundcloud-headquarters-by-kinzo/) & [kinzo-berlin.de](http://kinzo-berlin.de/) [KINZO](https://www.trendhunter.com/trends/expansive-design-projects) designed the new [SoundCloud](https://www.trendhunter.com/trends/soundcloud-store) offices in Berlin, Germany. The internationally recognized online platform relocated to a building that was formerly a brewery. The headquarters span 4,000 square meters allocated over three levels. Though the office will only need to accommodate approximately 180 Berlin employees as of right now, the space can contain up to 350 work spaces, in the event of expansion. The object of the design was to create a space that encourages creativity and innovation. The architects preserved the building's [raw, industrial vibe](https://www.trendhunter.com/trends/glassbrick-apartment) by leaving the brickwork and technical installations exposed. More importantly, they created a series of flexible, themed spaces that foster the spirit of creative exchange. Moving through the office, the design transitions from urban-factory to intimate living room, so you're covered during crunch time, and nap time. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 82% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Industrial Loft Design:** Opportunity to create innovative office spaces that combine raw, industrial elements with flexible, themed areas for increased creativity and collaboration. - **Creative Exchange Spaces:** Opportunity to design offices with a variety of flexible areas that transition from urban-factory to intimate living room, promoting a conducive environment for creative exchange. - **Adaptive Workspaces:** Opportunity to create offices that can accommodate varying numbers of employees and adapt to future expansion needs. ### Industries Being Reshaped - **Architecture and Design:** Opportunity for architects and designers to create innovative office spaces that combine raw, industrial elements with flexible, themed areas for increased creativity and collaboration. - **Technology:** Opportunity for technology companies to design offices with creative exchange spaces that foster a conducive environment for innovation and collaboration. - **Real Estate:** Opportunity for real estate developers to create adaptive workspaces that can accommodate varying numbers of employees and adapt to future expansion needs. ## Related on Trend Hunter - [Comfort-Enhancing Office Spaces](https://www.trendhunter.com/trends/relaxound.md) - [Vibrant Adaptable Workplaces](https://www.trendhunter.com/trends/adaptable-workplace.md) - [Music Industry Creative Offices](https://www.trendhunter.com/trends/22re.md) - [Colorful Creative Workspaces](https://www.trendhunter.com/trends/podimo-office.md) - [Natural Material-Focused Headquarters](https://www.trendhunter.com/trends/escritrio-da-engenharia.md) - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Bright Creative Office Hubs](https://www.trendhunter.com/trends/sauvage-tv.md) - [Studio-Workshop Offices](https://www.trendhunter.com/trends/banda-agency-kyiv.md)