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# Art Deco-Inspired Smart Speakers
The 'Sound X' Speaker is Designed with the Chinese Market in Mind

By Michael Hemsworth | Published 2019-11-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sound-x-speaker
References: [yankodesign](https://www.yankodesign.com/2019/11/25/huawei-devialet-join-forces-to-create-the-sound-x-a-smart-speaker-to-rival-the-homepod/)

The 'Sound X' speaker is a collaboration audio technology solution that aims to deliver exceptional feedback in a compact, design-conscious way. Developed by premium audio brand [Devialet](https://www.trendhunter.com/trends/phantom-ii-speaker) in partnership with [Huawei](https://www.trendhunter.com/trends/honor), the smart speaker is designed with the Chinese market in mind and boasts a demure, all-black cylindrical aesthetic that will fit well within modern homes.

The speaker hides a 60W double subwoofer within along with six drivers that will deliver 360-degrees of immersive audio that will support a range of music genres and content. The unit also features six microphones that will pick up the user's voice to utilize the [Xiaoyi](https://www.trendhunter.com/trends/huawei-freebuds-6) voice assistant from Huawei. The 'Sound X' speaker is set to retail for $285 to make it a cost-effective alternative to other high-end audio solutions.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 48% | Activity: 24% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Art Deco-inspired Smart Speakers:** Incorporating vintage styles with modern technology, this trend provides opportunities to disrupt the smart speaker market with unique designs.
- **Immersive Audio Technology:** 360-degree audio technology is becoming more prevalent and offers opportunities for innovation in the audio industry.
- **Multinational Collaborations:** Collaborations between brands from different countries offer opportunities for disruptive innovation, as seen with Devialet and Huawei's partnership in the 'Sound X' speaker project.

### Industries Being Reshaped

- **Premium Audio Technology:** Companies invested in high-end audio technology should explore incorporating immersive 360-degree audio capabilities in their products.
- **Smart Home Technology:** Home automation companies can incorporate vintage styles like Art Deco to create a unique and stylish smart home ecosystem.
- **Consumer Electronics:** Collaborations between multinational companies in the consumer electronics industry can lead to innovative new products that appeal to multiple markets.

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